The $1 product challenge, have my guest earned $4,000 in just 10 days without paid ads.

What's up? What's up? Nick, over here. Welcome to The Side Hustle Show, light on the theory,

heavy on the tactics. It's an entrepreneurship podcast. You can actually apply. And we've been around

online business for any length of time. I can almost guarantee you've heard the phrase

the money is in the list. And all the experts, myself included, extoll the virtues of building

your email list, right? It's the platform that you own and control. You're not at the whim of

algorithm updates, social media changes. But the question is, are you building an

email list of buyers? Subscribers are great, but you're not buying groceries on subscribers

alone. My guest today has a unique list building and business building strategy that throws

free lead magnets out the window in favor of low-priced product starting at just a dollar

and has seen some exciting results, including that $4,000 in just 10 days from growth models.co.

Pete Boyle, welcome to The Side Hustle Show. Thank you for having me. It's great to be here.

You bet I'm excited for this one. I've got to know, what's the $1 product that you came up with?

How did this work?

Basically, I found myself in a position where I tried a bunch of things in business.

They didn't quite work out.

As is always the case.

You know, you try some new things.

It doesn't always work.

And I was like, right, I need to get some good positive cash flow coming back in. went back, tried the usual lead magnet, get people in, tried to nurture them towards buying

from me somewhere down the line a day or week a month, whatever, it didn't work. And so I was like,

right, I need to actually get some customers coming in. And so at that time, you know, chat GPT

...