669. "I want to grow and expand my wholesale business- help!" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 27 February 2025
⏱️ 42 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when it comes to pricing, sales strategies, and growing wholesale accounts. We dive deep into what it takes to expand her wholesale business, adjust pricing for better profitability, and craft offers that actually convert.
One of the biggest takeaways from this session? Sometimes, lowering prices can lead to more sales. It’s all about striking the right balance between profit margins and demand. We also talk about why outreach to retailers is a non-negotiable when scaling wholesale and how tracking repeat customers can unlock new revenue opportunities. When done right, sales offers aren’t just about clearing inventory—they’re about solving customer problems in a way that feels effortless.
If you’ve been feeling scattered in your business or unsure where to focus next, this episode will give you clarity. Remember, success isn’t about doing everything—it’s about doing the right things. And most importantly, believing in yourself and your business is what truly makes the difference. Tune in now for practical insights you can apply right away!
Resources:
- Learn more about Brighton House Decor here!
- Follow Brighton House Decor on Instagram here!
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.3 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen |
| 0:13.0 | behind the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, |
| 0:18.8 | or food and beverage businesses, I have spent so many |
| 0:22.1 | hours studying it all. I've discovered what makes them successful, what mistakes they could |
| 0:27.4 | have avoided, how did they turn their ideas into successful business, and what are the |
| 0:32.7 | strategies that they have used to make more sales and be discovered by more customers. And this is what this show |
| 0:39.3 | is all about. Whether you're just starting out or you're looking to become a million dollar product |
| 0:43.9 | boss, I'm here to give you the permission to chase your dreams, no matter how big or small. All you need |
| 0:50.6 | is the right mindset, a little courage, strategy, and support, and you too can be the next million dollar product boss. |
| 0:57.8 | Let's do this. |
| 0:59.9 | Hey, hey, friends, welcome back to another episode of the product boss podcast. |
| 1:04.6 | And today is another coaching session. |
| 1:06.5 | So if you're new here, welcome to the product boss podcast. |
| 1:09.4 | What we do is once a week, we have a coaching |
| 1:12.5 | session where you get to kind of sit behind the scenes and listen to how I work with so many |
| 1:17.5 | of our students and our community. And I can't tell you how many times I hear from students and the |
| 1:21.7 | community and listeners that are like, it feels like you're talking to me, Jacqueline. I feel like I could have just swapped my name out and it could have been to me. So welcome. Now, the other episode of the week is a shorter episode, a |
| 1:32.5 | strategic episode, something that has to do with your blended life, which is like that work, |
| 1:37.1 | life, blend. There's just all different exciting things and special guests that are on the other |
| 1:41.2 | episode. So if you're brand new here, make sure you just pause for a sec, follow the show, no matter where you listen, follow, subscribe, like subscribe, |
| 1:47.9 | you know what my daughter says on YouTube, but make sure you follow the show so that you know |
... |
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