#681 - People Buy Your Story Not Your Product

The Tai Lopez Show

Tai Lopez

Business

4.8 • 6.9K Ratings

🗓️ 7 February 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Text or WhatsApp +1 (310) 935-0192 and comment “storytelling” if you need help. People don’t buy your product—they buy your story. I’ve built my brand by mastering storytelling, not just selling. Most people think logic makes money, but humans are emotional, and the best marketers speak to the unconscious mind. Look at Nike, Apple, or any successful brand—they sell transformation, not just products. I’ve been doing social media marketing since 2009, showing behind-the-scenes of my life and weaving a story that connects. If your marketing isn’t telling a fascinating story, you’re getting lost in the noise. Learn how to stand out, capture attention, and grow your brand.

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Transcript

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0:00.0	People buy your story, not your product.
0:03.3	Get better at storytelling, and that's when the money comes in.
0:07.0	People have a false impression that if you are logical, then you'll make a lot of money.
0:13.0	It's not logic that makes money.
0:14.8	Humans are not logical.
0:15.8	Look around.
0:16.9	Does this world look logical?
0:18.6	So what do people respond to?
0:20.4	Storytelling.
0:21.6	Telling a story.
0:22.6	That's why I've been doing social media marketing since 2009,
0:25.6	showing the behind the scenes of my life,
0:28.6	weaving a story of who I am as a personal brand.
0:31.6	Doesn't resonate with everybody.
0:32.6	Some people will hate it, but some people will love it.
0:35.6	And you only need a thousand loyal fans to make money.
0:39.3	You don't need 1,000 to 10,000 loyal fans, loyal customers for you to make seven, eight, even nine figures.
0:47.4	So ask yourself, if I went to your website right now, if I went to your Instagram right now, if I went to your TikTok, are you telling a story that's fascinating to the outside world?
0:59.0	Is it fascinating to people who don't know you?
1:01.0	It's all a story, man.
1:02.5	Humans, for example, if you logically show a spreadsheet and say, here's why you should buy my product versus just a picture or a video. Scientists have
1:12.4	found that an image is understood and processed 60,000 times faster than your spreadsheet.
	...

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