Let me introduce you to the nine levers.

This is the only way to scale your revenue, your business, from 10 million to 100 million or beyond.

Now, to go really beyond 100 million, let me move over here for a second.

I'm out my place here in Europe.

I'm gonna lay this out. This is what I use internally for my companies.

And I've seen this scale, me and my businesses,

from $1 million to $10 million from $10 million and beyond.

You can really go, sky's the limit.

If you want to go beyond $100 million,

you need to get deep in the M&A game in general.

I mean, you can do it without it but in general

if you look you know apple's done 2,000 acquisitions you know burn out on all it's done 60 so the

the to move beyond 100 million to be on 500 million of revenue, M&A's needed.

But this video is not about that.

This is about the nine levers, which is applicable to those of you who are high-level

entrepreneurs watching this.

So what the nine levers are is a systematic approach.

I teach my chief marketing officers and my chief revenue officers to scale anything. Okay. So it doesn't matter

what industry you're in. Here, I don't know that I'll go through all nine levers. It's kind of an

in-depth. I train people for months, even years on this, but I'm going to try to give you a quick

synopsis. So number one, lever one is a high appetite product.

If you feel like your revenue is starting to taper off or nothing you do, no matter what you do, nothing is really increasing, that is because you most likely on a one to 10 scale do not have a product that enough customers

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