#696 - $100 Million “Here In My Garage” Ad Campaign Breakdown

The Tai Lopez Show

Tai Lopez

Business

4.8 • 6.9K Ratings

🗓️ 1 April 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

📲 Text or WhatsApp “Here In My Garage” to +1 (786) 730-8374 Tell me what’s working (or not working) in your business, and I’ll send you free resources on the 39 Triggers—my persuasion and marketing system responsible for over $50 million in sales. If you’re doing over $10M/year, mention that and my team will connect you directly with me or my CMO.

Tai Lopez finally breaks down the legendary “Here In My Garage” ad—one of the most iconic online marketing videos of all time. In this detailed step-by-step analysis, Tai reveals how the $50 million ad used the 39 persuasion triggers, the HUMPS formula, and storytelling techniques to generate leads, build authority, and launch a generation of entrepreneurs. Whether you're running ads, building a funnel, or developing your personal brand, this is a must-watch.

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💡 Topics Covered: • Why the Lambo hook works • Using relatability + authority in 7 seconds • The power of specificity and props • How to create a hypnotic hook • Why guilt, curiosity, and reward are secret weapons • The unusual origin story behind the ad • Practical CTA timing and reverse call-to-actions • And how this one ad changed lives and built a multi-million dollar funnel

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Transcript

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0:00.0	Let's do a breakdown of my famous here in my garage video.
0:08.0	Here in my garage just bought this new Lamborghini here.
0:11.0	This thing generated more than 50 million and it's one of the most widely viewed ads in human history.
0:18.0	Okay?
0:19.0	This is about five years overdue. People have been asking me,
0:21.3	Ty, break down this. Here in my garage. It's almost the four-minute video, and I'm going to
0:24.8	break it down step by step. So if you're trying to improve your marketing, you're building ads,
0:31.3	you're building funnels, you're trying to generate leads in sales. This is, this ad that I created
0:37.3	in 2015 is maybe consider the OG of all online ads,
0:43.3	especially in the direct response, you know. So let's break this thing down. So I'm gonna
0:49.5	we'll pop it up on the screen. I'm gonna to watch it. It's three minutes and 54 seconds.
0:56.6	And this, you know, it's funny.
0:57.1	I did.
1:03.1	When I shot this video, a little background, I had launched a program called the 67 steps in 2014.
1:05.1	And it was making money.
1:12.5	It was making 10, 20, 30,000 a month kind of on autopilot and building a big fan base because it was the 67 videos. I shot one by one. It was a 67 day challenge to change your mind. In fact, I went to lunch
1:19.9	today with a private client of mine who's like, I still got the screenshot of buying the 67
1:24.6	steps in 2015. Now he's done 20 million in sales he's like it all started with
1:29.7	this ad right here um this launched a generation i didn't know it at the time but this launched
1:34.1	a generation of entrepreneurs literally like hundreds of thousands of people are now entrepreneurs
1:39.9	remember this and i'm not saying that this was, I'm not taking credit for other people's
1:46.2	success. I'm just saying this is a pretty foundational video and I didn't know when I launched
	...

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