Taking a big jet back to LA. Or was that Sundance? There's levels to life. There's levels to jets. This one has a bed and 1100 square feet. People have a false impression that if you are logical, then you'll make a lot of money. It's not logic that makes money. Humans are not logical. Look around. Does this world look

logical? So what do people respond to? Storytelling. Telling a story. That's why I've been doing

social media marketing since 2009 showing the behind the scenes of my life, weaving a story of

who I am as a personal brand. Does it resonate with everybody? Some people will hate it, but some people will love it.

And you only need a thousand loyal fans to make money.

You don't need 1,000 to 10,000 loyal fans, loyal customers for you to make 7, 8, even 9 figures.

So ask yourself, if I went to your website right now, if I went to your website right now, if I went to your

Instagram right now, if I went to your TikTok, are you telling a story that's fascinating to the

outside world? Is it fascinating to people who don't know you? It's all a story, man. Humans,

for example, if you logically show a spreadsheet and say, here's why you should buy my product versus just a picture or a video, scientists have found that an image is understood and processed 60,000 times faster than your spreadsheet.

So if you can, a lot of people's marketing, a lot of people's website is the logical reason to buy from them.

But then you look at Nike. Nike just sold a transformational story. Michael Jordan, LeBronje.

They showed all these athletes and said, they didn't even have to say, you can be like them.

It was understood in the unconscious mind. Good marketers speak to the unconscious. Bad marketers

speak to the conscious mind. You've got to become an unconscious mind person. And that's just

storytelling. When I'm giving a conference, if I'm at a conference, giving a keynote or whatever,

there's thousands of people. I spoke to 25,000 people live. If I feel like I'm losing the crowd, I say, let me tell you a crazy story.

And everybody looks up from their phone.

Humans are built with this interest in stories and storytelling.

So do your Facebook ads, your YouTube ads have great stories or are they just essentially you pitching?

Are you showing the behind the scenes of your life on your personal brand or are you just posting

formal posts? None of that works anymore. It never really worked by the way. I've been doing this

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