Hey everybody, welcome back to another bonus episode of the Gary V Audio Experience.

Today, we're sharing a moment from when Gary was on Squawk Box recently, where he dives into

live social shopping.

If you've been sleeping on platforms like What Not, TikTok shop, or even Instagram live as sales

channels, this is your wake-up call.

Gary breaks down how social commerce is evolving, why it's dominating overseas, and what

brands and creators need to do now to catch up. I hope you all enjoy this one. So what's a live

event? Is this different thing, QVC shopping? Not really. Yeah. I mean, it's really, you know,

this is the year. I mean, next year, this is going to be a huge topic for everybody who watches

this program and you'll be talking about this. It really is QVC on social. Other than the way the algorithms

work in social now, when a person or a company goes live, they're going to find audiences. The

Algo is going to bring it to you. So obviously, QVC, home shopping, network in 80s, the consumer had a click and go there.

The fact that I'm going to be in my feed and then boom, there's a live shopping event and boom, the

Algo knows that I like T-shirts or vitamins or beauty and I get it.

That's going to be a big factor.

Can I just say, like, you're going to have to sell me on the live events because I already buy a lot of stuff on

Instagram yes where it's a pretty effective ad it's flashy it shows me how it works yes the video

makes me think yeah I want this I don't know if I want somebody talking at me saying hey buy this

product you've got this much time to do but you know I sell me on this why do I need something

more than what's

already selling me on Instagram? Well, I don't really want to sell you. It's been sold,

meaning there are unbelievable amounts of people making over a million dollars a month already on

...