7 Ways To Attract Affluent Clients & Make Millions!
CRAFTED Millionaire
Cayla Craft
4.8 • 1.3K Ratings
🗓️ 29 August 2024
⏱️ 14 minutes
🧾️ Download transcript
Summary
In the latest podcast of Crafted Millionaire, Cayla Craft shares seven effective strategies for attracting affluent clients who value growth and are eager to invest in themselves. She emphasizes the importance of tailoring your social media content to resonate with their values and suggests joining exclusive clubs or participating in luxury experiences to network with high-level individuals. Cayla also highlights the power of leveraging referrals from existing affluent clients and positioning yourself as a thought leader through articles, talks, and webinars. Additionally, she discusses the benefits of creating personalized luxury marketing campaigns to stand out and build brand loyalty. Throughout the episode, Cayla underscores the importance of understanding affluent clients' needs and creating content that speaks directly to them.
Key Moments:
Understanding Affluent Clients (00:01:09 - 00:01:34): Cayla defines affluent clients as those who value growth, are willing to invest in themselves, and seek to create something significant in the world.
Tailoring Social Media Messaging (00:03:20 - 00:04:14): She emphasizes the importance of aligning your social media content with the values and needs of affluent clients to create engaging conversations that resonate with them.
Joining Exclusive Clubs (00:05:01 - 00:06:34): Cayla suggests joining exclusive clubs or organizations, such as country clubs or professional groups, where affluent individuals gather, as a strategy to network and attract high-level clients.
Investing in Luxury Experiences (00:06:54 - 00:07:51): She highlights the benefits of participating in luxury experiences, such as art expositions or high-end retreats, where you can meet and build relationships with affluent clients.
Leveraging Referrals (00:08:05 - 00:08:54): Cayla discusses the power of referrals, encouraging business owners to leverage their existing affluent clients' networks by offering referral fees or incentives.
Positioning Yourself as a Thought Leader (00:09:22 - 00:10:11): She advises positioning yourself as a thought leader by writing articles, giving talks, or hosting webinars on topics that interest affluent clients, to build credibility and attract them to your brand.
Creating a Luxury Marketing Campaign (00:10:20 - 00:11:33): Cayla shares her experience of creating a personalized luxury marketing campaign to invite affluent clients to an exclusive mastermind, which helped build brand loyalty and attract high-level clients
Links + Resources
- Transform Your Life with Game Changers: Grab this book and learn how to become a game-changing coach with 12 value-packed lessons. Grab it Here
- Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.
- Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.
- Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!
- Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.com
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Transcript
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| 0:00.0 | So there are so many different things that you could do right to bring affluent clients into your world |
| 0:06.2 | But if we can hammer it down into one thing that you need to be doing it's speak to them You've got to speak their language. |
| 0:15.0 | If you're, I used to struggle with this because I had a brand called Mommy Millionaire |
| 0:20.0 | and I was constantly teaching people, hey, if you're broke, do this. If you have zero dollars, do this. Welcome back to Crafted entrepreneur. Wow, it has been such a busy season in my life full of just what do you what's a better word than craziness because that's what it's been moving across the country and |
| 0:57.4 | Having three very active kids building momentum in my business. I'm to do a whole episode on how to create momentum while you're in transition, but today I want to talk about seven really effective ways to connect with affluent clients. |
| 1:16.8 | These are the people who love to pay you |
| 1:19.7 | for the knowledge and |
| 1:25.0 | the experience you have because it helps them get to their goal quicker and they understand the importance of investing in themselves and they are the people that are looking for ways to constantly grow. |
| 1:34.7 | They're not the ones that have a fixed mindset. |
| 1:37.0 | They are the ones that are constantly upping their growth game. |
| 1:42.2 | Okay, so that is who an affluent client is and they're easily able to pay you for your services. |
| 1:49.0 | Their behavior is very different than what I like to call a brocky and the behavior is they always |
| 1:57.3 | find a way so there are so many people that will message me online and say |
| 2:00.8 | Kayla I want to buy your programs and then you know they see a price |
| 2:05.3 | and maybe it's like 1997 and or a $97 offer and all of them are too expensive for |
| 2:11.2 | them but then they're the ones that are getting their |
| 2:13.0 | nails done going to concerts like going out to eat every day and you know it's because they find the |
| 2:19.4 | things they find the money for the things that they actually think are important and they haven't prioritized their growth. |
| 2:25.6 | So affluent people are constantly assessing their growth and going, hey, what can I do go to the next level? |
| 2:32.8 | So we want to look for these types of people. |
| 2:35.4 | You have to understand what their values are. |
| 2:38.4 | Okay, so their values are going to be significance. |
... |
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