727. Starting Strong, Finishing Wrong: The Lawn Care Pricing Trap
Fullerton Unfiltered
Brian Fullerton
5 • 1.1K Ratings
🗓️ 11 October 2024
⏱️ 48 minutes
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Summary
In this episode, we tackle the all-too-common pricing trap many lawn care entrepreneurs fall into: the "What are you getting for?" question. While it’s a typical starting point for many when setting prices, this approach can hold you back as your business grows. Tune in as we break down why relying on others' pricing models or suggestions isn't sustainable for long-term success. Instead, we’ll show you how to build a pricing strategy that works for your business—ensuring profitability and growth on your own terms.
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Transcript
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| 0:00.0 | There's still time to get half off your registration price at equip. |
| 0:04.0 | Use Brian's special link in the description. |
| 0:07.0 | You're now listening to the Fullerton Unfiltered Podcast. |
| 0:15.0 | Straightforward, no-nonsense business advice. |
| 0:18.0 | Completely un-mm-un-unfiltered. |
| 0:21.0 | Grow your business. Grow your life. |
| 0:24.0 | Now here's your host, Brian Fullerton. |
| 0:27.0 | Hey what's going on guys? |
| 0:28.0 | Welcome to another episode of the Fullerton Unfiltered Podcast. |
| 0:31.0 | It is your host Brian Fullerton here. Hanging with you guys. Good morning. Today's |
| 0:35.3 | podcast episode I wanted to, actually the second time I'm redoing this podcast because I'm trying to do my best to deliver the thought that I want and the idea |
| 0:46.8 | that I want to share with you guys and I'm exceedingly passionate and very very |
| 0:51.9 | interested in getting across now and forever, but I'm doing my best to articulate this kind of language, |
| 0:59.3 | which is helping people actually know how to run a real business and how to actually make money. |
| 1:05.0 | Now let's just cover a couple of groundwork rules here and some housekeeping. |
| 1:09.0 | Number one, I'm in the pursuit. |
| 1:10.8 | I don't have it all figured out. |
| 1:12.2 | I am learning every single day. You know, our |
| 1:15.5 | company's going to eclipse a half a million here very, very quickly in a rolling 12-month |
| 1:20.0 | calendar year. We're having phenomenal growth. We've just closed three new |
| 1:24.2 | commercial snow sites, a new commercial snow site just today. A lot of great |
| 1:28.7 | stuff going on, a lot of great growth. Every one of these conversations are |
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