You're now listening to the Fullerton Unfiltered podcast. Straightforward, no nonsense business advice.

Completely on.

Unfiltered.

Grow your business.

Grow your life.

Now, here's your host, Brian Fullerton. Well, Brian and Liz are so deeply engrossed

in all the final preparations for next weekend's Launchpreneur Academy Live event that recording a new

episode for today just wasn't going to happen. However, we're going to go back into the archives and

bring back one of the most popular and talked about speeches from a previous LAL event.

If you've never heard the speech, know your worth from friend of the show and returning speaker at this year's event, Keith Calphus, or maybe it's just been a while since you've heard it, man, you're in for some serious grade A inspiration.

Today, Keith shares a powerful story of his early days in the landscaping business

and how he learned to know his true worth.

He shares how a mentor helped him implement critical business systems and overcome the fear of raising

his prices.

And I personally love the story that he's going to share about standing his ground with a wealthy client

and demanding to be paid what he deserved.

So let's get inspired by Keith's journey from poverty to entrepreneurial success

and his advice for you today on building a thriving business on today's edition of Fullerton Unfiltered.

I want to talk about knowing your worth, and I want to go back to my first year in the

landscaping business. It was spring of 2012, and I got a call from a client. It was a referral.

He referred his rich friend to me because I did really cheap work, and I didn't know that at the time.

I didn't even know my worth.

...