You're now listening to the Fullerton Unfiltered podcast.

Straightforward.

No nonsense business advice.

Completely on.

Unfiltered.

Grow your business.

Grow your life.

Now, here's your host, Brian Fullerton.

Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfilted podcast. It is your

host, Brian Fullerton here. Hang in with you guys. And good morning. Well, today's podcast

episode, I wanted to hang with you guys for just a couple of quick minutes and share a thought

that was actually presented from Launchpreneur Academy Live 2024 over in Nova Michigan.

That was our live event conference that we hosted about 300 people in and had just a phenomenal, phenomenal time.

And a line that was delivered from Sam Rankin from Etch Outdoor was if you compete on quality, very rarely do you

ever have to discuss price. But if you discuss price, you're always going to be apologizing

for quality or something of that nature. Okay, that was basically the gist of it.

And to be totally honest with you, I'm pretty sure I heard that from Jeff Joyner once before

as well a couple of years ago. And he was our keynote speaker. And he's done a lot of sales

training over the years. And he was our keynote this year as well. But it was just a phenomenal

conversation. I had a practical analogy that I thought maybe help you guys

out a little bit as I'm going through that exact conversation right now with a new client that

literally today signed up with us for snow removal. And not only that, at a pretty much dang near 30%

...