5 • 1.1K Ratings
🗓️ 6 November 2024
⏱️ 36 minutes
🧾️ Download transcript
In this episode, we dive into the age-old debate of competing on price versus quality in the lawn care business. Should you position your services as the most affordable option, or set yourself apart by delivering premium results? We'll explore the pros and cons of each approach, discuss how to decide what’s best for your business, and share tips on how to attract clients who value what you offer.
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Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company
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0:00.0 | You're now listening to the Fullerton Unfiltered podcast. |
0:09.8 | Straightforward. |
0:10.6 | No nonsense business advice. |
0:12.7 | Completely on. |
0:14.7 | Unfiltered. |
0:15.6 | Grow your business. |
0:16.8 | Grow your life. |
0:17.9 | Now, here's your host, Brian Fullerton. |
0:21.9 | Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfilted podcast. It is your |
0:25.9 | host, Brian Fullerton here. Hang in with you guys. And good morning. Well, today's podcast |
0:30.5 | episode, I wanted to hang with you guys for just a couple of quick minutes and share a thought |
0:35.0 | that was actually presented from Launchpreneur Academy Live 2024 over in Nova Michigan. |
0:41.4 | That was our live event conference that we hosted about 300 people in and had just a phenomenal, phenomenal time. |
0:48.9 | And a line that was delivered from Sam Rankin from Etch Outdoor was if you compete on quality, very rarely do you |
0:59.7 | ever have to discuss price. But if you discuss price, you're always going to be apologizing |
1:07.3 | for quality or something of that nature. Okay, that was basically the gist of it. |
1:12.0 | And to be totally honest with you, I'm pretty sure I heard that from Jeff Joyner once before |
1:16.4 | as well a couple of years ago. And he was our keynote speaker. And he's done a lot of sales |
1:20.9 | training over the years. And he was our keynote this year as well. But it was just a phenomenal |
1:24.7 | conversation. I had a practical analogy that I thought maybe help you guys |
1:27.9 | out a little bit as I'm going through that exact conversation right now with a new client that |
1:32.1 | literally today signed up with us for snow removal. And not only that, at a pretty much dang near 30% |
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