761. Why You Shouldn't Rely Exclusively on "Word of Mouth."
Fullerton Unfiltered
Brian Fullerton
5 • 1.1K Ratings
🗓️ 13 January 2025
⏱️ 16 minutes
🧾️ Download transcript
Summary
In this episode, we dive into the risks of relying solely on word-of-mouth marketing to grow your business. While referrals are powerful, depending exclusively on them can limit your reach, slow growth, and make your business vulnerable during quiet seasons. We’ll explore why diversifying your marketing strategy is essential, how to create a balanced approach that includes digital marketing, networking, and community engagement, and the steps to future-proof your business. Don’t leave your success to chance—learn how to take control of your growth.
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Transcript
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| 0:00.0 | Today's show is brought to you by Link. |
| 0:03.3 | Link helps level up your lawn care business with expert advice and support. |
| 0:08.4 | Details are in the show notes. |
| 0:14.9 | You're now listening to the Fullerton Unfiltered Podcast. |
| 0:19.4 | Straightforward. No-nonsense business advice. Completely on. Unfiltered Podcast. Straightforward. No nonsense business advice. |
| 0:22.4 | Completely on. |
| 0:24.3 | Unfiltered. |
| 0:25.3 | Grow your business. |
| 0:26.5 | Grow your life. |
| 0:27.6 | Now, here's your host, Brian Fullerton. |
| 0:31.1 | Hey, what's going on, guys? |
| 0:32.1 | Welcome to another episode of the Fullerton Unfiltered Podcast. |
| 0:34.8 | It is your host, Brian Fullerton here hanging with you guys. |
| 0:37.4 | And good morning. Well, guys, today's podcast episode, I wanted to talk about the misnomer, |
| 0:43.9 | the misnomer that word of mouth marketing is the best form of marketing. I'm not going to really |
| 0:50.0 | like try to break the internet today or anything like that. I don't really kind of set out for |
| 0:54.1 | that quest anyway. But the reason is a lot of us are looking to grow a bit. like try to break the internet today or anything like that. I don't really kind of set out for that |
| 0:54.2 | quest anyway. But the reason is a lot of us are looking to grow our business. And you hear things |
| 1:00.0 | all the time. And one thing that I really do enjoy, ironically enough, a little bit more of the |
| 1:05.1 | Jordan Peterson approach of being a contrarian is kind of dispelling myths or truths or lies or just garbage content |
| 1:12.7 | or garbage advice or what the gurus continue to point out or pull that put out. |
| 1:17.8 | One of the things that you'll hear forever is that word of mouth marketing is the best |
... |
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