5 • 1.1K Ratings
🗓️ 19 March 2025
⏱️ 44 minutes
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Today, we're diving into the powerful concept of route density and how it became the biggest factor in our lawn care company's profitability and success. Over the years, we've had to refine, trim, and strategically build our routes to create a thriving business. It wasn’t always perfect, but after a decade of fine-tuning, we've optimized our route density to maximize efficiency and profits. Now, we’re sharing what we’ve learned so you can do the same. Enjoy!
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0:00.0 | You're now listening to the Fullerton Unfiltered Podcast. |
0:09.7 | Straightforward, no-nonsense business advice. |
0:12.7 | Completely on. |
0:14.5 | Unfiltered. |
0:15.6 | Grow your business. |
0:16.8 | Grow your life. |
0:17.9 | Now, here's your host, Brian Fullerton. |
0:21.8 | Hey, what's up, guys? Welcome to another episode of the Fullerton Unfiltered Podcast. |
0:25.1 | It's your host, Brian Fullerton here hanging out with you guys. And today, I want to talk a little |
0:28.9 | bit about route density, building routes, and quite honestly, just give you guys my story, |
0:34.4 | the lay in the land of how we took our company from a kind of a struggling |
0:39.3 | lawn care company with terms of profit, both from our routes and also our pricing, |
0:45.9 | to a fairly profitable lawn care company. |
0:48.6 | And what we have going on today, and a lot of that has stemmed from the last five years, |
0:53.4 | even like 10 years, getting our |
0:55.5 | routes dialed in correctly. And by the way, as much as we have great routes now, we didn't |
1:01.3 | always start there, right? In fact, there was some glaring things that I could have done a lot |
1:07.2 | sooner to make more profit and to make more money with our lawn and landscape company |
1:11.3 | that I just wasn't comfortable doing, including letting go over certain routes, getting rid of |
1:17.9 | a couple different customers, how we went about doing that. And what we were really leaving |
1:22.9 | on the table, which was more money to be made. So we're going to do a short and sweet episode here |
1:27.4 | today. I want to talk to you guys about creating routes, what we did going to do a short and sweet episode here today. |
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