#792: Seth Godin on Playing the Right Game and Strategy as a Superpower

The Tim Ferriss Show

Tim Ferriss: Bestselling Author, Human Guinea Pig

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4.6 • 17.4K Ratings

🗓️ 29 January 2025

⏱️ 120 minutes

🔗️ Recording | iTunes | RSS

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Summary

Seth Godin is the author of 21 internationally bestselling books, translated into more than 35 languages, including Linchpin, Tribes, The Dip, and Purple Cow. His latest book is This Is Strategy.

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Transcript

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0:00.0	coming up in this episode.
0:02.1	And the mistake people make is if you find yourself saying, I just need to get the word out,
0:07.9	I've done all the hard part. Now I just need to get the word out. You haven't done the hard part.
0:13.1	What you've done is waited for a miracle.
0:21.0	Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another
0:25.1	episode of The Tim Ferriss Show. My guest today is a fan favorite. It is Seth Godin.
0:30.7	The One and Only, he is the author of 21 internationally bestselling books, translated into
0:35.5	more than 35 languages, including Lynchpin, Tribes, The Dip,
0:39.1	and Purple Cow. His latest book, This Is Strategy, really caught my attention, and it offers a
0:46.4	fresh lens on how we can make bold decisions, embrace change, and navigate a complex,
0:51.3	rapidly evolving world. We cover a ton of ground, including sets of
0:55.9	questions that you can use to catalyze personal and professional growth, maxims, different concepts
1:02.8	to unpack that can productively shake the snow globe of your mind so that you can settle on
1:09.0	new realizations, different ways to create competitive
1:12.9	advantage in an increasingly crowded world. Seth is also the founder of the Alt MBA and the
1:18.5	Akimbo workshops, transformative online programs that have helped thousands of people take their
1:22.8	work to the next level. His blog, Seths.blog, that's plural, seths.blog, is one of the most widely read in the world
1:30.5	and has been such for a very long time. Seth is also the creator of the Carbon Almanac, a global
1:37.7	initiative focused on climate action. This is a very practical episode, as all of Seths are on this podcast, and I'll leave it at that.
1:47.3	So after a few words from the people who make this podcast possible, please enjoy.
1:53.4	Listeners have heard me talk about making before you manage for years.
1:57.0	All that means to me is that when I wake up, I block out three to four hours to do the most
	...

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