#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
Business Made Simple Podcast
StoryBrand.ai
4.8 • 2K Ratings
🗓️ 24 February 2025
⏱️ 41 minutes
🧾️ Download transcript
Summary
Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It turned convenience into an art form. The real question is: how did they pull it off, and what can we learn from them?
In today's episode, Donald Miller and Kyle Reed dissect the magic (and madness) behind Amazon’s rise. From Jeff Bezos’s obsession with customer experience to why two-pizza teams might be the secret to innovation, they explore what makes Amazon unstoppable. Tune in to find out how one company reshaped retail, rewrote the rules of business, and filled your house with way too many cardboard boxes.
--
Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.
Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, it's Kyle Reed, co-hosts of the Why That Work podcast presented by storybrand. |
| 0:05.0 | I'm jumping in before today's episode with a big thank you. Thank you for spending your time with us each week, tuning in and sharing your feedback on how the show is resonating. |
| 0:14.0 | In fact, I'd love to share some of your comments. Here's what you've been saying on Apple Podcast. |
| 0:19.0 | Episode one is mind opening. Love the |
| 0:21.8 | simplicity shared of how to create a framework. Such a great episode. Fantastic. Really |
| 0:26.8 | interesting and useful for my work. Thank you. Love the new format. The last two episodes have |
| 0:32.1 | been life-changing. Keep up the great work. Here's some comments we read on YouTube. Awesome show |
| 0:37.4 | you all. Love it. Love the new series. Great episode. Here's some comments we read on YouTube. Awesome show you all. |
| 0:37.9 | Love it. |
| 0:38.4 | Love the new series. |
| 0:39.6 | Great episode. |
| 0:40.6 | It's both interesting and applicable. |
| 0:42.7 | Can't wait for next week's episode. |
| 0:45.1 | This is why we do what we do here at Storybrand, |
| 0:47.8 | empowering you to clarify your message, |
| 0:50.1 | connect with your audience, and grow your business. |
| 0:53.1 | And your feedback and comments help us make the show |
| 0:55.7 | even better so we can keep bringing you episodes that deliver more insights you can use in your |
| 1:00.9 | business and your life. So keep them coming. Leave us a review on Apple Podcasts or Spotify and share |
| 1:06.4 | your thoughts in the comments on YouTube. Your feedback helps us know what's exactly resonating with |
| 1:11.6 | you so that we can select topics and deliver new, fun, value-packed episodes. And if you don't |
| 1:17.7 | ever want to miss a new episode of the show, follow why that worked wherever you listen to |
... |
Transcript will be available on the free plan in 11 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.ai, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of StoryBrand.ai and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.