8: How to Use Words That SELL With Copywriting Ace Christina Gillick

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 18 June 2019

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if we told you that mastering this one skill could allow you to replace your W-2 income, boost sales immediately, AND help launch your own thriving online business? Christina Gillick used copywriting to do all three of those things! In this episode, she shares her story and guides us through a crash course on persuasive writing. You’re going to love Christina’s tips for writing like you talk and using stories to grab your audience’s attention. And you’ll learn how to overcome objections without coming across as too salesy. Also, you know that old infomercial trick, “But wait… there’s more!”? Well, it works. And from Christina, you’ll learn how to close deals by making irresistible offers and attractive money-back guarantees. Worried you’re not a great writer? Listen for Christina’s advice on hiring a copywriter. Also, whether it’s a landing page, direct mail piece, or Facebook ad, Christina reveals how split-testing different versions will get you an optimal result. In fact, she used this strategy to drive sales in her own business, comfyearrings.com. Warning: this episode could change the way you think about marketing. Check it out, and subscribe to the show so you won’t miss an episode! In This Episode We Cover: What is copywriting? How Christina got into it The types of copywriter Figuring out your target market How to determine if content should be focused on facts or emotions The So-What test? Starting her own business Where to find copywriters How to become better at copywriting The creative P.S. Why you want to tell stories And SO much more! Links from the Show BiggerPockets American Writers and Artists Inc. LinkedIn Upwork Duluth Trading Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's AI-powered marketing tools,
0:23.2	launching benchmark-breaking campaigns is easier than ever. Get started at HubSpot.com slash marketers.
0:30.5	Hello, blue skies. Hello moving onwards and upwards. Hello, taking control of your money.
0:37.9	Say hello to tax-free investing.
0:40.7	Open a Stocks and shares, ICER,
0:42.8	and act by the 5th of April to get 100 to 3,000 pounds cash back.
0:47.8	Cargreaves lands down.
0:49.4	Hello Life.
0:51.6	Register and add or transfer £10,000 plus.
0:54.1	You may get back less than you invests and tax benefits vary.
0:56.7	For terms and conditions, see hl.com.uk.org slash ISA.
1:00.9	This episode is brought to you by Vanta. Stressing over cybersecurity, whether you're a startup, growing fast, or already established.
1:08.7	Vanta can help you get ISO-271 certified and more.
1:13.7	Plus, it allows your company to centralize security workflows, complete questionnaires up to five times faster, and proactively manage vendor risk to help your team stay compliant.
1:24.4	Head to vanta.com slash Spotify to learn more.
1:29.0	Welcome to the Bigger Pocket Business Podcast. Show number eight.
1:35.2	I would suggest starting small. You know, a lot of people, they look at this and they're like,
1:38.5	oh my gosh, I have to know everything. I have to know how to write emails and ads and blog posts,
1:42.6	and you don't have to know all of the things.
1:44.9	So my suggestion is to start by offering one thing.
1:47.4	So if you want to be a writer, it might be writing blog post.
1:50.0	If you want to be a consultant, it might be one type of consulting.
	...

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