800. Same Mission, New Look: The Story Behind Our Brand Refresh
Fullerton Unfiltered
Brian Fullerton
5 • 1.1K Ratings
🗓️ 14 April 2025
⏱️ 55 minutes
🧾️ Download transcript
Summary
In this episode, Brian shares the behind-the-scenes journey of rebranding Brian’s Lawn Maintenance. From outgrowing the old look to aligning with bigger opportunities, hear why now was the time for a fresh identity — and how it sets the stage for the next chapter of growth. Same mission, same values… just a sharper, stronger brand.
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Transcript
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| 0:00.0 | You're now listening to the Fullerton Unfiltered podcast. |
| 0:09.8 | Straightforward. |
| 0:10.6 | No nonsense business advice. |
| 0:12.7 | Completely on. |
| 0:14.5 | Unfiltered. |
| 0:15.6 | Grow your business. |
| 0:16.8 | Grow your life. |
| 0:17.9 | Now, here's your host, Brian Fullerton. |
| 0:21.6 | Hey, what's going on, guys? Welcome to another episode of the Fullerton Unfiltered Podcast. |
| 0:25.4 | It is your host, Brian Fullerton here hanging with you guys. And good morning. |
| 0:30.0 | Well, today's podcast episode, I wanted to share a little bit more about the brand refresh |
| 0:35.9 | that we've recently done with Brian's lawn maintenance and talk to guys |
| 0:41.2 | a little bit about the mindset behind why we did what we did. |
| 0:45.6 | A lot of you guys have seen on Instagram or YouTube, of course, part of Link membership. |
| 0:51.4 | You know, you guys have seen the rollout, some of the rollout of the new |
| 0:54.9 | logo, the wraps, the trucks, the trailers, and everything in between. Super, super pumped up about |
| 1:01.0 | that. A lot of great feedback at the end of the day and super pumped up about how it looks and how |
| 1:05.6 | it's all turned out. Well, I wanted to just take you down maybe a conversation over the last four or five months, |
| 1:12.9 | which really turned into a conversation over the last 12, 18, 24 months about why we did what we did |
| 1:18.3 | and where we're trying to go and who we're trying to be with Brian's Law Maintenance. |
| 1:23.2 | And so I know a lot of you guys are going through this exact conversation. I know some of you guys are just getting started in business. |
| 1:29.4 | Maybe this can just be some, you know, pitfalls to avoid as you maybe establish things now |
... |
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