What did you have in place when you decided to launch?

Myself. I had an engineering and design agency that I paid $5,000 to build the initial website.

And I had created a couple weeks worth of content. So it was just content. And actually, the initial strategy was,

okay, I'm going to make enough content to create, you know, enough engagement that people

come back to my site. And then I'm going to build apps in all these different categories,

wedding, food, home, and create utility services in these categories and then

redirect them to download the apps. And so the content was just part of the funnel. What happened

was, like, people just started really liking the content. From ABC, it's no limits. I'm Rebecca

Jarvis, and each week we're talking to the most bold and influential women playing at the top of their game,

trying to demystify success and what it really takes to get there and all the tradeoffs.

Whether you're looking for answers or you just want to hear a good story, you're in the right place.

On today's episode, we're talking to one of the women behind the largest digital media

companies for women, Britt & Co.

Britt Morin made her way to Silicon Valley by get this, answering a Craigslist ad to work

at Apple.

She's also worked at Google. She was one of the original

creators of Google Maps. And she launched this lifestyle site less than seven years ago. And now

today is reaching over 175 million people. So how did she do it? Here's my conversation with

Britt Moran.

Britt Morin, welcome to No Limits. Hi, thanks for having me. I'm thrilled to have you with us. So you're the founder of Britain Co. You've raised over $40 million for the company now, six years old, 125 million people. Yeah, women. Yeah, mostly 95%. I mean, the, the like five guys that come to the side every month. Yeah, it's very female oriented. So for those of our listeners who might not be familiar with it, explain what Britain Co does. Sure. So we define ourselves as a digital media company, but we're a lot more than that.

And I actually started this. I can go into the story later, but after years of working in tech and watching social media rise and realizing that adult women these days largely don't believe they're

creative and don't know how to do many things

...