We were straight out of school. We were supposed to start our jobs at the end of summer,

and we both ended up calling our bosses and quitting two weeks before we were supposed to start.

We really have no reason to be where we are today. We worked in finance. I think my skill set was Excel.

No background in retail, certainly no background in fashion, running an e-comberts business,

and we've really taught ourselves everything. But there's been many moments where we say,

did we really know what we're doing? The industry is often no, but we're going to figure it out.

From ABC, it's no limits. I'm Rebecca Jarvis, and each week we're talking to the most bold and

influential women laying at the top of their game, trying to demystify success and what it

really takes to get there and all the tradeoffs, whether you're looking for answers or you

just want to hear a good story. You're in the right place.

On today's episode, two women without backgrounds in fashion. They started out in finance,

went to business school. They both had jobs lined up post-graduation, but they saw

white space in the fashion industry, started a class project.

It changed everything.

Instead of taking those jobs, they quit to start Babel Bar.

Amy Jane and Danielle Yacobovsky, they are the best friends behind the jewelry brand that started out as an online direct consumer company and has since transformed into multiple brands. They're in retailers

like Nordstrom, Bloomingdale's, and Anthropology. And here's the story of Bobble Bar.

Amy Jane and Danielle Yakubovsky, welcome to No Limits. Thank you. Thanks for having us.

I'm so glad to have you with us today, co-founders of Babel Bar.

So I thought it could be fun because the company you founded in, what is it, 2011.

Yeah.

I thought it could be fun to hear the elevator pitch that you gave back in 2011 versus the 30 seconds.

...