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BiggerPockets Business Podcast

85: Building More Income Streams During COVID-19 Shutdowns with Ralphie Martinez

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8696 Ratings

🗓️ 8 December 2020

⏱️ 60 minutes

🧾️ Download transcript

Summary

No business has had a tougher time this year than physical-based businesses, and that is certainly the case for our guest, Ralphie Martinez. Ralphie owns Martinez Elite Fitness in Northern California, and was just reaching his business’s peak when COVID-19 started to spread, rendering his business closed until further notice.  Ralphie is the definition of someone with an entrepreneur’s mentality. He was working a 9-5 job when he opened up his garage gym for friends to work out in. Friends would invite other friends, and before he knew it, he was teaching a class before going to his full time job, then coming home and teaching two more classes.  Like so many entrepreneurs, Ralphie turned his passion into something that not only helped other people, but made money. For the past 6 years, Martinez Elite Fitness has been a local success, gaining more and more members every year.  Even in an unprecedented time like 2020, Ralphie has found ways to keep his business going, regardless of shutdowns, curfews, and other roadblocks. Having a positive attitude, the support of his partner and family, and a strong community has helped him and his business stay fighting. In This Episode We Cover: How to harness your passion and turn it into a business The importance of having a partner who will push you to follow your dreams Why referral and word-of-mouth marketing is a very powerful tool Knowing the “why” behind running your business (outside of making money) Why you’ll need to think creatively when reality is working against you Finding other streams of income even when your business may be slow The importance of quality time with family, especially during high-stress and uncertainty And So Much More! Links from the Show BiggerPockets Taco Daddy's Concept 2 Deuce Gym Eric Thomas Gary Vaynerchuk Not Not Tacos Sam the Cooking Guy Check the full show notes here: https://www.biggerpockets.com/bizshow85 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hello Blue Skies. Hello moving onwards and upwards. Hello, taking control of your money. Say hello to tax-free investing. Open a Stocks and Shares ICER and act by the 5th of April to get 100 to 3,000 pounds cashback. Cargreaves lands down. Hello Life. Register and add or transfer £10,000 plus. You may go Lansdowne. Hello Life.

0:23.8

Register and add or transfer £10,000 plus.

0:25.4

You may get back less than you invest.

0:26.5

And tax benefits vary.

0:28.6

For terms and conditions, see hl.co.uk. UK, 4. slash ISA.

0:30.8

This episode is brought to you by Vanty.

0:33.6

Stressing over cyber security.

0:35.3

Whether you're a startup, growing fast, or already established.

0:38.6

Vanta can help you get ISO-27,001 certified and more.

0:43.6

Plus, it allows your company to centralize security workflows,

0:47.6

complete questionnaires up to five times faster,

0:50.2

and proactively manage vendor risk to help your team stay compliant.

0:54.3

Head to vanta.com slash Spotify to learn more.

0:58.7

So, you want to be a marketer.

1:01.5

It's easy.

1:02.7

You just have to score a ton of leads and figure out a way to turn them all into customers.

1:06.6

Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once.

1:11.2

When that's done, simply make your socials go viral and bring in record profits.

1:15.4

No sweat.

1:16.9

Okay, fine.

1:17.8

It's a lot of sweat.

1:19.1

But with HubSpot's AI-powered marketing tools, launching benchmark-breaking campaigns is easier than ever.

...

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