88: Just DEUX It with Sabeena Ladha

Caviar Dreams, Tuna Fish Budget with Margaret Josephs

Dear Media

Society & Culture, Business

4.7 • 760 Ratings

🗓️ 19 January 2022

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sabeena Lahda is the definition of an entrepreneur. She started her company, DEUX vegan nutrient and vitamin rich cookie dough, to disrupt a locked up industry from a place of passion. She grew up on the same breakfast of champions as the Marge; Oreo’s, in Texas to immigrant parents. After college Sabeena went to work at PepsiCo / Frito Lay in marketing. Her corporate career goals there didn’t align at all with her personal health and wellness journey which she documented on her blog (before blogs were a thing) and she soon realized it was time to make changes. When the pandemic hit and her excessive vitamin schedule left her “pill fatigued” (a term which we love) she set out to find a delicious yet nutritious delivery into your system and after many rounds of trial and error landed on what is now DEUX (pronounced dough). We met in her booth at a tradeshow and instantly fell in love with her infectious personality and pop color, Insta-fabulous branding and of course the eaters that we are, got instantly hooked on her products! Fast forward to a Shark Tank foray, a feature in Forbes, major VC investors, a placement in Whole Foods and new products Sabeena shaking up the unbaked dough industry!

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Transcript

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0:00.0	Do you dream of being CEO of your own empire, running your own company, achieving your life's goals, yet wake up in a cold sweat?
0:08.2	Next, the last night's take out leftovers and a pile of bus ticket stops?
0:12.5	You are not alone. Like many others, you are suffering from a classic case of caviar dreams, tuna fish budget.
0:19.9	I'm Margaret Josephs.
0:21.5	And I'm Lexi Bobbuto.
0:22.7	And every week, we'll be talking to influencers, trailblazers, disruptors, and risk
0:27.0	takers who'll share their own journey to Caviar Dreams on a Tuna Fish budget.
0:32.0	Side effects may include increased motivation, boundless happiness, and a fast track to success.
0:36.2	Hello, Caviar Dreamers. Hello, caviar dreamers.
0:37.8	Hello, caviar dreamers.
0:39.4	I am so excited.
0:40.7	We have the best person on today.
0:42.8	I'm a little fan girl on over her because I met her at the, the food show.
0:47.7	Expo East.
0:48.2	Expo East.
0:49.6	It's like the food show, and I met her.
0:51.5	She has an amazing company.
0:52.7	This company called Doe, D-E-U-X, dough.
0:56.5	Do.
0:57.0	Do like cookie dough.
0:58.9	But it's a healthy version of cookie dough.
1:01.2	Yes, she has an incredible brand.
	...

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