895: Liz Dennery Sanders, Founder of SheBrand

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.7 • 1.9K Ratings

🗓️ 5 June 2019

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Why do you love some of your favorite brands? Is it because of their funny commercials, the fact that they give back, or because they truly care about their customers? And, what can companies - big or small - do to convey their brand accurately? How can they make sure their message is getting across? As an individual, what is YOUR personal brand? Today’s guest is an expert on branding, especially for women. Liz Dennery is the founder of SheBrand, where she and her team support companies with their brand development and positioning. They also help with creative direction, website development, social media marketing, and celebrity and influencer outreach. Liz has worked with brands like Escada, Hale Bob, Anastasia, Blue Cult, Bejeweled, Avia Spa, Paulina Maternity, The Tiger Woods Foundation, Elyse Walker, The Pink Party and Cedars-Sinai Medical Center. She’s also a huge supporter of non-profits that help women like Girl Up!, WriteGirl, Step Up Women’s Network and Kiva. Learn more about Liz at www.SheBrand.com and follow her on social media on Instagram, Twitter, and Facebook. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So Money episode 895, Liz Dennery Sanders, founder of She-brand.
0:07.2	You're listening to So Money, with award-winning money guru Farnush Karabi.
0:11.6	Each day get a 30 minute dose of financial inspiration
0:15.0	from the world's top business minds, authors, influencers,
0:18.0	and from Farnuus herself.
0:21.0	Looking for ways to save on gas or double your double coupons.
0:25.0	Sorry, you're in the wrong place.
0:27.0	Seeking profound ways to live a richer, happier life.
0:30.0	Welcome to So Money.
0:34.0	This was just a new low for me and I saw an even greater need for women to step up and to use their voices and to not just ask for a seat at the table because sometimes you
0:48.5	don't ask for power you just have to take it. I think it was you know our girl
0:52.4	Beyoncé that said something like that.
0:55.0	What's your personal brand? Do you know you even have one? Welcome back to so
0:59.4	money everybody. I'm your host, Farnush Tarabi. Our guest today is Liz Denry Sanders.
1:05.0	She's the founder of a company called She-Brand.
1:08.0	At She-Brand, Liz and her team help companies
1:11.0	with their brand development and positioning.
1:13.4	She specializes in working with companies that market to and care about women.
1:18.1	A long time volunteer and mentor to underserved women and girls with organizations
1:22.4	like women in need and
1:23.4	Step Up Women's Network. Liz realized that she could focus her skills and
1:27.1	experience specifically on the empowerment of rising influence of women and
	...

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