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Luke James is one of my best friends since middle school. We started a ad agency together in our early 20s, working on ad campaigns and creative campaigns for big national brands,

local businesses, celebrities like Hulk Hogan. On this, we talk a lot about the early days,

a lot of the things that we're not proud of, things that I'm not proud of, stupid ignorant shit,

drugs, being shitheads in our early

20s, going to Vegas with Hulk Hogan, lots of crazy-ass stories. So without further ado,

please enjoy this episode with the amazing Luke James. But that's, you know, accessibility makes things not cool.

I don't know why I don't like it though.

I mean, I tried to like it.

I tried to get into it.

Yeah, you got the hat.

I tried to get some of the hype.

I understand that you guys get the dopamine from going on there every Thursday, 11th.

It's like watching Game of Thrones.

It's competitive capitalism.

Competitive capitalism.

Because you're fighting everybody for that one little slot to just buy something,

and then that's how they get you addicted.

So not only do you get the reward buying something,

you get the reward winning over everybody else that didn't get one.

It's like, I fucking got one, and you didn't get shit.

It's competitive consumerism.

...