91: Positive PR with Sara Andréasson & Jill McDermott

Caviar Dreams, Tuna Fish Budget with Margaret Josephs

Dear Media

Society & Culture, Business

4.7 • 760 Ratings

🗓️ 3 March 2022

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

We thought we had experienced girl power at its height, that was until we sat down with fierce female founders Jill McDermott and Sara Andreasson of Michele Marie PR. They lead an all female, bicoastal, full service PR agency, named #4 on 2021's Forbes list, specializing in fashion, beauty & lifestyle. Their company culture of kindness is a direct result of their own negative experiences as young women in the cut throat world of PR. Along with the glamorous life of red carpet events, dressing celebrities, planning A List parties and working with the world's leading luxury brands came the dark side of the industry; bullying, harassment and toxic workplaces. Whilst working side by side as in-house PR for a global brand, a chance side gig threw them together and aged 27 they ventured off together to change the landscape of fashion, beauty and lifestyle PR. Tune in this week to hear all about the infamous world of PR and what it really entails from these two girl bosses!

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Transcript

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0:00.0	Do you dream of being CEO of your own empire, running your own company, achieving your life's goals, yet wake up in a cold sweat?
0:08.2	Next, the last night's take out leftovers and a pile of bus ticket stops?
0:12.5	You are not alone. Like many others, you are suffering from a classic case of caviar dreams, tuna fish budget.
0:19.9	I'm Margaret Josephs.
0:21.5	And I'm Lexi Bobbuto.
0:22.7	And every week, we'll be talking to influencers, trailblazers, disruptors, and risk
0:27.0	takers who'll share their own journey to Caviar Dreams on a Tuna Fish budget.
0:32.0	Side effects may include increased motivation, boundless happiness, and a fast-track to success.
0:39.8	Hello, Caviar Dreamers.
0:42.0	Welcome to another episode, another week.
0:44.6	We have two fabulous PR executives from Michelle, Marie, PR, Jill, and Sarah.
0:50.8	And I'm so excited.
0:51.6	Yeah, I am beyond excited because, you know what?
0:54.0	People get very confused with PR is. They do. It's a very glamorous role in the excited. Yeah, I am beyond excited because you know what? People get very confused
0:54.8	what PR is. They do. It's a very glamorous role in the movies and we know that not to be true.
1:00.6	Yes. Back in the day, we have worked with a ton of different PR films for different things,
1:05.2	whether it be press, digital events, product placement. Yes, people don't understand exactly what PR is.
1:13.2	It's different than an ad agency.
1:15.3	It's different than a branding agency.
1:17.4	It's different than social media.
1:20.3	Yeah.
1:20.5	And, you know, I'm sorry, people, if I cough a little, I got a cold.
	...

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