We had a pitch session where the judge literally said to us, well, fashionable women really want a functional handbag.

Yeah, he actually said, do fashionable girls care about being organized?

Which is kind of like saying, can a pretty girl actually be smart?

From ABC, it's no limits.

I'm Rebecca Jarvis, and each week we're talking to the most bold and influential women playing at the top of their game,

trying to demystify success and what it really takes to get there and all of the tradeoffs.

Whether you're looking for answers or you just want to hear a good story, you're in the right place.

On today's episode, we have the story of three friends who came together to create the cult

favorite handbag company, Dagni Dover, Melissa Mash, Jesse Dover, and Deepa Gandhi were all on a mission to make a beautiful handbag functional.

Their vision was a workbag that professional women everywhere were looking for.

Now they're competing with major brands in what some said was an overly saturated market.

Here's how these founders found their way.

Okay, ladies, welcome to No Limits. It's great to have you here with us.

Thank you. We're so excited to be here. I'm so excited. I have to give a shout out to my friend,

Nina Prasad Murphy, who originally called my attention to Dagni Dover. And I was saying, as all of you

walked in, you know, when somebody mentions something to you and then you see it everywhere.

So let's talk about the start and how the three of you come together. So we have with us, Melissa

Mash, who's the CEO, Jesse Dover, who's the chief creative officer, and Deepa Gandhi,

who is the chief operations officer. So let's go back to the beginning. How does Dagny Dover get

its start? Sure. So I used to work at Coach for a long time. And in my last role there,

I was in charge of turning around the coach brand in the first European location. So it was

Heathrow Terminal 5, British Airways exclusive terminal, and there was this tiny coach store,

...