I learned a hard lesson in the mid-90s when the boss I was working for took me aside the night

before I was getting up to give a speech to 500 of my colleagues and told me that everyone

hated me in the company. It was like, you know, you had an outer body experience.

From ABC, it's no limits. I'm Rebecca Jarvis, and each week we're talking to the most bold and influential women playing at the top of their game,

trying to demystify success and what it really takes to get there and all the tradeoffs.

Whether you're looking for answers or you just want to hear a good story, you're in the right

place.

On today's episode, you're about to meet a woman who's made connecting business with social

impact her mission.

Susan McPherson is the CEO and founder of McPherson Strategies, a consulting firm that's

worked with companies like Intel, J.C. Penny, and

Kate Spade to strengthen their social impact and their business. And Susan is someone I've wanted to

talk to for a while. She is one of Fortune's most influential women on Twitter. She has a knack

for communication and connecting people. And so in addition to our conversation about business and social responsibility,

we'll also discuss what it takes to break through that noise on social media and how to stand out.

Here's Susan McPherson.

Susan McPherson, welcome to No Limits.

Thank you so much, Rebecca.

I'm so excited to be here.

I'm thrilled that you're here. And one of the reasons I really wanted to have you here, not only because are you connected to all of these brilliant women who are, have been telling me for ages now, get Susan on the podcast, which I love.

That is so nice. But I also really wanted to talk to you today about social impact and the idea that business

can have a social impact, the importance of that.

...