Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

Welcome back. So yesterday we discussed your problem with solving problems or your additive bias, our inherent and primitive default compulsion to adding

stuff to fix stuff or improve stuff.

When subtraction or simplification and removing stuff is often the better way to make things

better and solve complex problems.

Today, let's investigate a few areas of your life where you might start looking to subtract some

stuff to make some stuff better let's say that you're in sales and you need to

make more sales think about it what do you do you think you do you think

what do you think you're compulsion would probably be add more prospecting

hours add more networking meetings,

add expanded prospect groups to your targeting efforts, add more advertising campaigns,

add more marketing channels, add more posts on social media, add more email follow-ups to

unresponsive clients, add more lead magnets to attract more traffic, add more selling points to the

copy on the sales page or brochure or pitch deck to try to convert more, et cetera. When in reality, you should probably subtract

and eliminate all those low probability endeavors that we just mentioned. Subtraction will allow you

to refocus your time, attention, and creative capacity to your fastest, your easiest, your most

efficient and highest probability efforts, which would be things like selling more to the

existing clients who already love and are buying from you now, and cultivating more referrals

from your most raving fan clients. And even within that existing client pool, there's probably 80% of those that should

be subtracted from your efforts in order to give more love and energy to the deserving 20%

that have already proven to be your best buyers, buying the most and most frequently, and your most

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