A Touch of the Madness: Creativity In Writing And Filmmaking With Larry Kasanoff
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 19 August 2024
⏱️ 62 minutes
🧾️ Download transcript
Summary
How can you balance creativity with business when it comes to writing — and filmmaking? How can you access that ‘touch of madness' in everything you create? How can authors pitch their books for film? All this and more with Larry Kasanoff. In the intro, Paid ads with BookBub, Facebook and Amazon [BookBub]; Blood Vintage […]
The post A Touch of the Madness: Creativity In Writing And Filmmaking With Larry Kasanoff first appeared on The Creative Penn.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the Creative Pen podcast. |
| 0:03.7 | I'm Joanna Penn, thriller author and creative entrepreneur, bringing you interviews, inspiration and information on writing craft and creative business. |
| 0:14.7 | You can find the episode show notes, your free author blueprint and lots more at thec the creative pen.com. And that's Pen with a |
| 0:23.7 | double N. And here's the show. Hello, creatives. I'm Joanna Penn. And this is episode number |
| 0:29.9 | 76 of the podcast. And it is Friday the 16th of August, 24 as I record this. In today's show, I'm talking about a touch of the |
| 0:40.4 | madness, creativity in writing and filmmaking with Larry Kazanov, who has been part of films |
| 0:46.9 | like Terminator 2, Platoon, Mortal Kombat and more. He's also a really super happy, positive guy |
| 0:53.8 | with lots of great tips on perseverance, |
| 0:56.9 | creativity, focusing on creating what you love as well as what makes money, how the movie industry |
| 1:03.0 | uses AI and more. Plus, will I be pitching Nicholas Cage? Now, there's a question. Find out in |
| 1:09.9 | our discussion coming up in the interview |
| 1:12.0 | section. In publishing things this week, Bookbub has a good article around a survey they did on |
| 1:21.2 | advertising options with Facebook, Amazon and of course Bookbub ads. They are all quite different |
| 1:26.7 | and you can use them for different |
| 1:28.1 | things. Now, of the survey, more than half of the authors who responded, but of course these are |
| 1:33.0 | going to be authors who use Bookbub ads, but more than half advertise weekly or more, the majority |
| 1:38.3 | of promotions were on the first book in a series, so that makes sense. Now, then it compares platforms, so it says Bookbub was the |
| 1:45.8 | most popular option for ease of use and flexible targeting. And if you don't know, I mean, |
| 1:50.4 | Bookbub featured deals are kind of famous, but Bookbub also has pay-per-click ads, which you can |
| 1:55.9 | target per author, per store, per country. It is very, very good targeting. And for example, I use |
| 2:03.5 | bookwab ads for Kobo in Canada very specifically, or you can also use bookwab ads to direct |
| 2:10.0 | traffic to your own store, so your Shopify store or a homepage or whatever. Yeah, so that can be |
... |
Transcript will be available on the free plan in -220 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Joanna Penn, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Joanna Penn and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.