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The Playbook With David Meltzer

Adnan Durrani: CEO and Founder of Saffron Road Foods | #ThePlaybook 224

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 19 April 2020

⏱️ 22 minutes

🧾️ Download transcript

Summary

Adnan Durrani, CEO and Founder of Saffron Road Foods, shares some of the lessons that he learned about business as his career trajectory shifted and why he’s become obsessed with building organizations that focus on social responsibility and the Triple Bottom Line strategy. Durrani and host of #ThePlaybook, David Meltzer, chat about a variety of topics including the source of Adnan’s inspiration to create Halal food products, his ability to find a niche in the natural/organic food market, and the importance of producing culturally inclusive products for all people. The pair also converse about the social and cultural pressures to follow specific career paths and how Durrani became comfortable cultivating his own path. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hey everyone on this episode of the playbook I have Ad Nandarani, CEO and founder of

0:06.0

Safron Road Foods and we talk about how to get over the guilt that our parents

0:11.5

throw on us and more importantly how to find a niche and the This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the board

0:35.8

room.

0:36.8

I'm your host and CEO of Sports One Marketing, David Melzer.

0:41.6

This day Melcher with entrepreneurs of the playbook and I have a venture

0:44.7

capitalist slash entrepreneur here. CEO President Adnan Durrani from

0:50.2

Safron Road which he has stalked my entire studio and office.

0:55.0

And I'm looking at this chicken meatball dish going,

0:58.0

I want this so bad.

0:59.6

Anyway, what I like about the CPG space is that there's a variety of ways that people, number one, get into it, but also two, get out of it.

1:09.0

And I think both are very important when you're talking about conglomerates,

1:13.2

multi conglomerates, how the equities work in the venture side of these big

1:18.0

businesses work and a lot of it is pre-contrived now.

1:22.6

You know, I know so many P&E guys that come in with the idea of how do we build this exact

1:29.2

brand to either be acquired or invested in and specifically know a formula to do that.

1:35.4

Now you went to Columbia, obviously parents put a lot of pressure on you to do well

1:40.1

in school.

1:41.1

No pressure.

1:42.1

Yeah. There's Jewish guild, Pakistani guild, we're all the same.

1:45.0

Cozier-Alau, it's the same guilt.

1:48.0

I know exactly the feeling.

...

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