Advice Line with Gary Erickson of Clif Bar (May 2024)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 5 December 2024

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.

Today we meet James, who recycles water bottles into one of the most sustainable plastics on the market. Then Valerie, a leathercrafter with a co-op of artisans born from a strike against Etsy. And finally, Elsie, who accidentally invented a pet hair remover while cleaning her dog’s muddy pawprints.

If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And check out Clif Bar’s founding story from Gary’s first appearance on the show in 2016.

This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.

You can follow HIBT on X & Instagram, email us at [email protected], and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery Plus in the Wondery app or on Apple Podcasts.
0:10.6	What's better than finding quality candidates, finding them fast. For a powerful matching and hiring platform, you need indeed. The right candidate is doing everything they can to find you,
0:22.4	and if you use Indeed, you can be sure you're doing everything to find them too. And listeners
0:27.9	of this show will get a £100-sponsored job credit to get your jobs more visibility at
0:34.0	Indeed.com slash Wondery Podcast. Indeed.com slash Wondery Podcast.
0:42.4	Indeed.com slash Wondery Podcast. Terms and conditions apply.
0:45.2	Need to hire, you need indeed.
0:47.3	You're a startup founder.
0:51.5	Finding product market fit is probably your number one priority.
0:56.1	But to land bigger customers, you also need security compliance.
1:03.1	And obtaining your SOC2 or ISO-27-001 certification can open those big doors.
1:07.9	But they take time and energy pulling you away from building and shipping.
1:10.3	That's where Vanta comes in.
1:13.6	Vanta is the all-in-one compliance solution,
1:16.5	helping startups like yours get audit ready and build a strong security foundation quickly and painlessly.
1:21.2	How?
1:22.0	Vanta automates the manual security tasks that slow you down,
1:26.2	helping you streamline your audit.
1:28.4	And the platform connects you with trusted VCOs to build your program, auditors to get you
1:34.4	through audits quickly, and a marketplace for essentials like pen testing.
1:39.5	So whether you're closing your first deal or gearing up for growth, Vanta makes compliance easy.
1:45.3	Join over 8,000 companies, including many Y Combinator and tech star startups who trust Vanta.
	...

Transcript will be available on the free plan in -70 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.