Advice Line with Jim Koch of Boston Beer Company

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 8 August 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.

Today, we meet Kim, whose tropical-inspired apparel company in Florida is venturing into the rum market. Then Llance from Washington, who is taking his tea-bag-soup-broth business national. And Ami, who wants potential customers to know that her Ontario-based electrical contracting company has some of the best service out there.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Boston Beer Company’s founding story as told by Jim on the show in 2017.

This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Wundery Plus subscribers can listen to how I built this early and ad free right now.
0:05.0	Join Wundery Plus in the Wundery App or on Apple Podcasts.
0:10.0	You know that's the sound of another sale on your online Shopify store, but did you know Shopify powers selling in person too?
0:18.5	That's right, Shopify is the sound of selling everywhere.
0:22.8	Online, in store, on social media and beyond.
0:27.0	Shopify POS is your command center for your retail shop.
0:32.2	From accepting payments to managing inventory, Shopify has everything
0:36.0	you need to sell in person. Connect with customers, in line and online. Shopify helps you drive
0:42.0	store traffic with plug-and and play tools built for marketing campaigns,
0:45.8	from Tik-Tok to Instagram and beyond. Do retail right with Shopify.
0:51.4	Sign up for a £1 per month trial period at Shopify. Sign up for a 1 pound per month trial period at Shopify.
0:55.0	co-dot UK slash built all lowercase. Go to Shopify.
1:00.0	dot co-dot UK slash built to take your business to the next level today.
1:05.0	Shopify dot co-dot UK slash built.
1:09.0	Who can I talk to?
1:11.0	Can anyone relate to what I'm going through? Who else
1:15.0	understands what it's like to have cancer? Sometimes you don't want to talk about
1:20.0	cancer with people you know, you just want to talk with someone who knows how you feel.
1:24.6	Open 24-7, McMillan Cancer Support's online community is a safe space to connect with
1:30.4	people who understand what it's like to have cancer.
1:33.2	It's free to use and anonymous.
1:35.8	From day one, whatever you need to get off your chest,
	...

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