Advice Line with Lara Merriken of LÄRABAR (October 2024)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 9 January 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.

First we meet Alison in Denver, who’s hoping to maintain her body care brand’s edge and authenticity as it expands to new retailers. Then Mariano in Miami, who’s wondering how to market his caffeinated gum to corporate buyers. And Lauretta on Long Island, a one-woman-show who’s looking to fundraise for her ginger tea brand.

Thank you to the founders of Joy Breeders, Maax Brands, and Lauretta’s British Ginger T for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to LÄRABAR’s founding story as told by Lara on the show in 2018.

This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Wonderie Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wonderie Plus in the Wondery app or on Apple Podcasts.
0:10.6	I feel like I'm missing out because everyone is either starting a side hustle or becoming their own boss.
0:16.2	And you know what they're hearing a lot?
0:19.1	It's the sound of another sale on Shopify, the all-in-one commerce platform
0:22.9	to start, run and grow your business. Shopify is the commerce platform revolutionising millions
0:28.1	of businesses worldwide. Whether you're selling flaky salt or fine art prints, Shopify simplifies
0:33.7	selling online and in person so you can successfully grow your business,
0:38.1	covering all your sales channels from a shopfront ready point of sales system to its all-in-one
0:42.6	e-commerce platform. Shopify even gets you selling across social media marketplaces like Facebook,
0:48.0	Instagram and TikTok. And thanks to award-winning help and with an extensive business course library,
0:53.3	Shopify is ready to support
0:54.6	your success every step of the way. Sign up for a one pound per month trial period at Shopify.com.
1:00.5	UK slash build or lowercase. Go to Shopify.com.ukuk slash built to take your business to the next level
1:08.7	today. Shopify.com.ukuk slash build.
1:13.5	You're a startup founder. Finding product market fit is probably your number one priority.
1:19.8	But to land bigger customers, you also need security compliance. And obtaining your SOC2 or ISO-27-2-2-1 certification can open those big doors, but they take
1:31.7	time and energy pulling you away from building and shipping. That's where Vanta comes in. Vanta is the
1:39.3	all-in-one compliance solution helping startups like yours get audit ready and build a strong security
1:46.1	foundation quickly and painlessly.
1:48.9	How?
1:49.8	Vanta automates the manual security tasks that slow you down, helping you streamline your
	...

Transcript will be available on the free plan in -35 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.