Advice Line with Serial Entrepreneur Marc Lore

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 26 December 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Serial entrepreneur and U.S. National Bobsled Team qualifier Marc Lore joins Guy on the Advice Line, where they answer questions from three early stage founders. Marc also discusses his latest venture - Wonder - and its recent shift away from food prep and delivery vans; plus, what founders should consider when making their own strategic pivots.

First we meet Ben in Oregon, who’s wondering if his chocolate factory should double down on an experiential offering in light of increased cocoa prices. Then Lindsey in Utah, who’s looking for ways to convince retailers to carry her portable diaper kits. And Ryan in Colorado, who’s weighing whether to focus on national expansion for his whiskey brand, or deepening market penetration in the Rockies.

Thank you to the founders of Chomp Chocolate, Baby a GoGo and 10th Mountain Whiskey and Spirit Company for being part of the show.

If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Marc Lore’s founding story as told by Marc on the show in 2021.

This episode was produced by Kerry Thompson. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Wondery Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wondery Plus in the Wondery app or on Apple Podcasts.
0:10.6	You're a startup founder.
0:12.3	Finding product market fit is probably your number one priority.
0:16.5	But to land bigger customers, you also need security compliance.
0:21.1	And obtaining your SOC2 or ISO-27-001 certification can open those big doors.
0:28.0	But they take time and energy pulling you away from building and shipping.
0:33.0	That's where Vanta comes in.
0:35.3	Vanta is the all-in-one compliance solution helping startups like yours
0:39.8	get audit ready and build a strong security foundation quickly and painlessly. How? Vanta
0:46.9	automates the manual security tasks that slow you down, helping you streamline your audit. And the
0:53.5	platform connects you with trusted
0:55.1	VCOs to build your program, auditors to get you through audits quickly, and a marketplace
1:01.3	for essentials like pen testing. So whether you're closing your first deal or gearing up for growth,
1:07.5	Vanta makes compliance easy. Join over 8,000 companies, including many Y Combinator and
1:13.9	tech star startups who trust Vanta. Simplify compliance and get $1,000 off at vanta.com
1:20.5	slash built. That's V-A-N-T-A.com slash built for $1,000 off.
1:29.0	I feel like I'm missing out because everyone is either starting a side hustle or becoming
1:33.6	their own boss.
1:34.6	And you know what they're hearing a lot?
1:37.5	It's the sound of another sale on Shopify, the all-in-one commerce platform to start, run and
1:42.4	grow your business.
	...

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