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The Pitchfork Review

Afrobeats’ Global Takeover

The Pitchfork Review

Pitchfork

Music, Music Commentary, Music Interviews, Music History

3.3844 Ratings

🗓️ 20 November 2020

⏱️ 48 minutes

🧾️ Download transcript

Summary

Over the last several years, American listeners have grown more and more attuned to the sounds of West African pop music—also known as Afrobeats–whether it’s the swaggering Nigerian Afro-fusion of Burna Boy, the playfully genre-bending anthems of Ghanaian-American singer Amaarae, or the enthusiastic dabbling of stateside superstars like Drake and Diplo. On this episode, Pitchfork Editor Puja Patel is joined by Nigerian journalist Joey Akan, publisher of the Afrobeats Intelligence newsletter, and Mankaprr Conteh, Pitchfork Editorial Operations Associate, for a discussion about the music’s global rise and the West’s complicated rush to embrace it, as well as the fraught nature of the term “Afrobeats” itself. 

Transcript

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0:00.0

This is the Pitchfork Review.

0:08.4

I'm Puget Patel, the editor of Pitchfork.

0:11.1

Today, we're here with Joey Aiken, a critic and the publisher of the Afrobeats Intelligence newsletter,

0:17.0

and Pitchfork staffer Monkaber Conte.

0:19.5

Hey, guys.

0:20.5

Hey, Monkapur here. Hello, Joey here. You're calling in from

0:24.3

where, Joey? I'm calling in from Lagos, Nigeria. Today we're going to be talking about the rise of

0:29.8

Afrobeats, which is the latest international sound to infiltrate the American consciousness.

0:35.4

It's a complicated catch-all of a term to describe a cluster of

0:38.6

music genres born from West Africa. You might recognize the songs and sounds of Afrobeats and everything

0:44.6

from club hits to music from artists like Drake and Beyonce. Joey, you've been part of this

0:50.0

scene for years, and I'm so glad to have you here. I'm wondering if you could give us some stylistic

0:55.8

features of Afrobeats, or, you know, songs that we can hear the Afrobeats influence on.

1:02.1

Afro bits is a very interesting genre. It's one of the genres that, you know, it's filled a lot of

1:07.6

adaptability, and, you know, every day is different and it keeps moving.

1:12.6

The very nature of affibates is a bit of a sponge.

1:15.6

It absorbs everything, so there's a bit of everything in it.

1:19.3

But what you would know, what defines it mostly is the polyrhythmic drummins.

1:24.6

There's a lot of heavy drumming in it.

1:26.6

There's also a bit of a

1:27.8

page and English dialects used and some traditional local dialects like Yorba, Igbo. And then

1:35.6

there's a huge emphasis on melody. Meloddy is very big in alphabet. And example of songs where you

...

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