Agencies That Don't Do This Will Die, How To Get 28x More Conversions With Cold Email, ChatGPT Raises $40B At A $300B Valuation, Shopify Doesn't Use KPIs Or OKRs, AI Isn't Actually Coming For Your Jobs, Marketing In The AI Era Is A Game Of Extremes

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 9 April 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2951, Eric Siu and Neil Patel discuss how AI is transforming business efficiency, improving cold email conversions, and the importance of first mover advantage. They also explore management strategies for adaptability and highlight the need for creativity and testing in marketing to stay competitive in the AI-driven future. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Business Efficiency (02:47) Cold Email Strategies for Higher Conversions (05:58) The Role of First Mover Advantage (09:10) Management Strategies and the Importance of Adaptation (11:59) The Future of Work in the Age of AI (15:00) Creativity and Testing in Marketing Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	Let me tell you a story here. So I went to a Kings game, a hockey game earlier this week. First hockey game ever.
0:04.2	Okay. I was sitting next to my friend. And my friend runs a SaaS company and he looked over to me.
0:07.9	First thing he says, he's like, Eric, we're going to fire our agency.
0:10.7	Like that was after we said hi, the first thing he said to me, we're going to fire agents. We've been working with this agency for a while. If they're using AI, they haven't passed the efficiencies over to us.
0:23.6	I'm like, what do you mean by that?
0:25.6	We're not getting an increase in the output deliverables, okay?
0:29.6	Nor are they decreased in costs.
0:30.6	Like, even if you give me one or the other, I'm happy.
0:32.6	Or even worse yet, if they're not using AI, well, then they suck. Right. And so I think agencies that don't do this will die.
0:41.8	What I mean by this is just really adapting.
0:44.2	I look at it this way.
0:45.2	And I think, you know, the internet to me, if you're not using the internet in the 1990s,
0:49.7	you know, when it came out 2000s or so, like it's a tool.
0:52.1	You're behind. If you're building a home and you're not using the tools to build a home, for example,
0:56.8	like a hammer, for example, or a shovel, like you're behind.
0:59.6	If you're not leveraging this stuff, it's just a tool to me, well, then you're behind.
1:04.5	But like also, by the way, if you're not passing efficiencies over to your customers,
1:07.4	they're not stupid.
1:08.2	They're going to figure it out. And sooner or later, they're going to figure it out.
1:11.3	You probably should be figuring out how you pass your efficiencies over to your customers.
1:15.0	It's not even just agencies.
1:16.1	I think businesses that don't do this, you're going to continue to get squeezed, squeeze,
	...

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