Alexandra Zatarain (Eight Sleep) - Getting to Product-Market Fit

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Journey, Startups, Education, Stanford, Culture, Strategy, Stanford University, Entrepreneurship, Business, Life Lessons, Thought Leadership, Creativity, Etl, Challenges, Leadership, Innovation, Founders

4.4 • 739 Ratings

🗓️ 5 June 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alexandra Zatarain is the co-founder and VP of brand and marketing of Eight Sleep, the world’s first sleep fitness company. A marketer and brand-builder, Zatarain has built the Eight Sleep brand and scaled the company’s revenue from $0 to current state. Eight Sleep was named one of Fast Company’s Most Innovative Companies of 2018 and was recognized two years in a row as a TIME Best Invention of the Year. In this conversation with Stanford adjunct lecturer Ravi Belani, Zatarain digs deep into the process of finding product-market fit, using examples from Eight Sleep’s struggles and successes.

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Transcript

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0:00.0	This is the Entrepreneurial Thought Leaders series, brought to you by Stanford Ecor.
0:06.0	Welcome to the Entrepreneurial Thought Leaders, the Stanford Seminar for Aspiring Entrepreneurs.
0:13.0	ETL, as you can know, is presented by STVP, the Stanford Engineering Entrepreneurship Center,
0:19.0	and Basis, the Business Association of Stanford
0:21.9	Entrepreneurial Students. I am Ravi Balani, a lecture in the management science and engineering
0:26.7	department at Stanford, and also the director of Alchemist and Accelerator for Enterprise
0:30.9	startups. And today I have the pleasure of welcoming Alexandra Zadarin to ETL.
0:37.3	Alexandra is the co-founder and vice president of brand and marketing of 8-Sleep,
0:42.6	the world's first sleep fitness company, which she has started with two other co-founders,
0:47.4	one of whom is actually her husband, Mateo.
0:50.1	As a marketer and brand builder, Alexandra has built the Eight Sleep brand and scaled the company's
0:56.7	revenue from zero from nothing to its current state, which is in the nine figures of revenue.
1:03.0	She has done this by redefining a once dormant category, changing the narrative around sleep
1:09.9	through the creation of the sleep fitness movement.
1:13.4	Eight Sleep was named one of Fast Company's most innovative companies of 2018 and was recognized
1:19.5	two years in a row as a time best invention of the year. Eight Sleep has also raised $65 million
1:26.4	in funding from leading investors, including Founders Fund,
1:30.4	Coastal Ventures, YC, Kraft Ventures, and 8VC. And in 2017, Alexandra was named by Forbes
1:38.4	to the 30 under 30 list in consumer technology. And in 2020, she was named by Inc.
1:44.2	magazine as one of the top 100 female founders.
1:47.8	Zadarin is also an angel investor in female-founded companies
1:51.8	and a scout for Cleo Capital.
	...

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