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Anchored with April Vokey

Anchored Podcast Ep. 192: Carl and Kathryn Martens, Failing Forward with Aventuron

Anchored with April Vokey

Anchored Outdoors

Wilderness, Sports

4.81.3K Ratings

🗓️ 25 November 2021

⏱️ 56 minutes

🧾️ Download transcript

Summary

Carl and Kathryn Martens own Aventuron, a grassroots, family-owned business in Sheboygan, Wisconsin that was built on belief and sheer determination. In this episode of Anchored, they share their story about making the dive into retail, how they manage the pressures of the big-box stores, and how things aren’t always as they appear. This episode of Anchored is brought to you by South Dakota and its incredible Pheasant Hunting! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Mailchimp would like to talk to you about customers.

0:03.6

A customer is what happens when marketers fail to personalise their marketing,

0:07.7

grouping customers with very different behaviours into one tangled mess.

0:11.8

But with MailChimp, marketers can use real-time behaviour data to personalise every email for every customer.

0:18.2

So get MailChimp and turn your customers into customers.

0:22.4

Into it MailChimp, the number one email marketing and automation brand.

0:26.7

Based on customer numbers, per verification email, advertising at MailChimp.com.

0:44.8

I'm April Voki and you are listening to Anchored.

0:47.5

My chance to speak with some of the most influential people involved in the outdoors today.

0:52.4

Join me as I sit down with my guests to learn more about their careers, opinions,

0:56.4

history, relationships, and life both indoors and out.

1:03.7

Carl and Catherine Martin's own Aventron, a grassroots family-owned

1:07.6

business in Shaboyigan, Wisconsin that was built on belief and sheer determination.

1:13.1

In this episode of Anchored, they share their story about making the dive into retail,

1:17.7

how they manage the pressures of the big box stores, and how things aren't always as they appear.

1:23.5

This episode of Anchored is brought to you by South Dakota and its incredible

1:26.9

fesent hunting. For more than 100 years, fesent hunting has been a storied South Dakota tradition.

1:33.0

And for the next century, they're focusing on making fesent hunting even greater.

1:37.5

Welcoming more hunters to the field, showing the hunting community is for everyone.

1:41.8

That's a legacy to stand the test of time.

1:44.4

Go to www.huntacradestst.com to hear stories from women who hunt and learn what makes South Dakota

1:52.1

the world's fesent capital. Again, that's huntacradestst.com.

...

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