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I'm April Voki and you are listening to Anchored.

My chance to speak with some of the most influential people involved in the outdoors today.

Join me as I sit down with my guests to learn more about their careers, opinions,

history, relationships, and life both indoors and out.

Carl and Catherine Martin's own Aventron, a grassroots family-owned

business in Shaboyigan, Wisconsin that was built on belief and sheer determination.

In this episode of Anchored, they share their story about making the dive into retail,

how they manage the pressures of the big box stores, and how things aren't always as they appear.

This episode of Anchored is brought to you by South Dakota and its incredible

fesent hunting. For more than 100 years, fesent hunting has been a storied South Dakota tradition.

And for the next century, they're focusing on making fesent hunting even greater.

Welcoming more hunters to the field, showing the hunting community is for everyone.

That's a legacy to stand the test of time.

Go to www.huntacradestst.com to hear stories from women who hunt and learn what makes South Dakota

the world's fesent capital. Again, that's huntacradestst.com.

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