Anchored Podcast Ep. 258: Ted Upton on Being Cheeky — A Closer Look at Fly Reels

Anchored with April Vokey

Anchored Outdoors

Wilderness, Sports

4.8 • 1.3K Ratings

🗓️ 16 January 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ted Upton is the founder and CEO of Cheeky Fishing, a brand known for its high-performance fly reels and commitment to innovation in the angling industry. An avid fly fisher and entrepreneur, Ted combines his passion for the sport with a dedication to creating durable, functional gear designed to elevate the fishing experience. Ted's mission extends beyond products, fostering a sense of community through events like the Cheeky Schoolie Tournament, which promotes conservation and camaraderie among anglers. In this episode of Anchored, we discuss how Cheeky got its start and take a closer look at what’s really in a fly reel. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	For almost 50 years, Midway USA has been America's go-to source for just about everything for shooting, hunting, and the outdoors.
0:09.8	Go to MidwayUSA.com to see our latest deals and promotions and take advantage of our super-fast same-day shipping.
0:18.1	If you need a cooler, a new fishing rod, another rifle, ammo, or a reloading
0:24.0	press, you can find it all at midwayusa.com. Thanks for your business. Hunting is not easy. It never has been.
0:33.0	It takes dedication, motivation, a lot of patience, and quality gear. If you manage a food plot,
0:40.0	put up stands, or need just one more game camera, we can help at MidwayUSA.com.
0:46.6	We opened our doors in 1977 and continue to put customers first by offering super fast,
0:53.4	same-day shipping.
0:54.8	For just about everything for the outdoors, go to MidwayUSA.com.
1:27.8	I'm April Voki, you are listening to Anchored, my chance to speak with some of the most influential people involved in the outdoors today. Join me as I sit down with my guests to learn more about their careers, opinions, history, relationships, and life both indoors and out.
1:35.9	Ted Upton is the founder and CEO of Cheeky Fishing, a brand known for its high-performance fly reels and commitment to innovation in the angling industry.
1:39.0	An avid flyfisher and entrepreneur, Ted combines his passion for the sport with a dedication to
1:43.8	creating durable, functional gear designed passion for the sport with a dedication to creating durable,
1:44.9	functional gear designed to elevate the fishing experience. Ted's mission extends beyond products,
1:50.4	fostering a sense of community through events like the Cheeky Schoolie Tournament, which
1:54.3	promotes conservation and camaraderie among anglers. In this episode of Anchored, we discuss how Cheeky
1:59.1	got its start, the fly fishing industry as a whole,
2:02.1	and we take a closer look at what's really in a fly reel.
2:06.4	If you listen to this show, then you know I'm here to discuss the culture, community, and craft of fly fishing.
2:12.3	I'm not all that interested in talking about clothes.
2:15.4	What you do on the water matters a whole lot more than what you wear.
2:19.0	That said, I have been wearing a lot of squala apparel recently, and I'm thrilled to be working
	...

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