Four and a half billion dollars. That's what Andreessen Horowitz, one of the biggest venture capital firms,

has just decided to invest in cryptocurrency the blockchain. They're calling this the golden era of Web 3.0.

They are doubling down on this space in a market that right now is kind of sideways and nobody knows what's going to happen.

These are some of the smartest people in the game. These people have built some of the biggest technology companies.

And it's a great announcement today to know that they're all in on this space.

And it doesn't surprise me because they see the massive potential here. And when you talk about things going from Web 2.0 to 3.0,

let me explain really quickly if that's new to you. Web 2.0 is kind of the world we're in right now.

It's dominated by a few large technology companies. I won't name it in names because I might be on them right now as you're watching me.

But it could be Facebook, slash meta, Google, technology companies like Amazon and Apple.

And they kind of are the gatekeepers of most of our information. And they also take a huge chunk of that information and the profits from it.

So sometimes between a third and a half of all revenues from advertising, from app sales, from deliveries, from ads run,

they take the chunk of that revenue and it's owned by some very large companies.

Web 3.0 is kind of going into the future where it's going to be more peer to peer.

And we're going to actually own our information in the future.

And it was one of my guests, Yatsuo of Anna Muka Brands, that said, Brian, we've been involved in digital colonialism.

So they've basically gotten us to give us their information and then they've sold it back to us and we buy it from them.

And that's what happens every time you log on to Facebook or Google, they own all of your browsing data, which is basically your identity.

And then they monetize that by serving up ads to you and you don't get paid for them and you don't own that information.

Web 3.0 is a brand new world where you own your medical history, you own your browsing data, you own your identity.

And you also control transactions peer to peer and that could be money in the forms of crypto, but that could mean a variety of other things.

And again, the NFTs you own in the future might be your own identity.

It also means the metaverse and that's going to be fascinating because we're seeing all of these Web 2.0 companies going into Web 3.0.

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