Apple Event, September 2012

Apple Events (video)

Apple

Presentation, Sdk, Ipod, Iphone, Appletv, Tech News, Osx, Steve, Xcode, Mac, Technology, Macintosh, Ipad, Keynote

4.2 • 5.7K Ratings

🗓️ 12 September 2012

⏱️ 118 minutes

🔗️ Recording | iTunes | RSS

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Summary

Apple CEO Tim Cook and team present iPhone 5, iOS 6, iTunes, iPod touch, and iPod nano.

Transcript

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0:00.0	Good morning, good morning, good morning, good morning, thank you, thank you, thank you.
0:28.2	Thank you for coming this morning. We've got some really cool stuff to show you. It's an amazing time at Apple, an extraordinary time, and I'd like to show you some of the things going on, I'll start with a few updates, beginning with Apple retail.
0:48.2	This is a beautiful store in Barcelona. It's on the Paseo de Gracio, which is a great location in Barcelona. We spent two and a half years working every detail of the store, getting everything exactly right. We used limestone from a local quarry to restore it and modernizing. No one would have done this but Apple.
1:14.2	Here's a picture of the interior. It's absolutely gorgeous. It's now one of our largest stores in the world. It has a signature glass staircase and the opening had a signature crowd.
1:29.2	Thank you.
1:35.2	Our customers in Barcelona love this store. It's the perfect place to explore and discover Apple's latest products. Now these photos don't quite capture the energy and the enthusiasm that we saw at the opening, but we prepared a video and I'd like to run it for you this morning.
2:05.2	I don't want to let you down. I don't want to leave this town.
2:32.2	I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town.
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4:30.2	don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave this town. I don't want to leave
5:00.2	system. And more importantly, our customers have responded. They've downloaded seven million
5:08.2	copies of Mountain Lion making it the fastest selling OS X of all time. Also earlier this summer,
5:17.7	we launched the new MacBook Pro with a radically thin and light design and a stunning retina display.
5:26.8	It is the best Mac we've ever made. And our customers have responded to this. Together with Mac
5:35.9	Book Air, our notebooks now rank number one in the US in market share for the last three months.
5:45.5	This is incredible.
5:53.6	With July being 27 percent, now this isn't just the momentum of a few months. In fact, over the last
6:03.2	year, the Mac has significantly outgrown the PC. And it's not just the last year. In fact,
6:12.2	for the last six years straight, the Mac has grown significantly faster than the PC.
	...

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