Like any powerful technology, it's going to have benefits, it's going to have costs, but I think being overly focused on the cost just misses a key part of the conversation.

They're doing the software and an AI begin, right?

It's really a continuum where you start with technology and then it's digital technology

and then it's computers and software and that it's AI. so well what about computers they give us the

internet the equire is on it it's a great thing but then there's these other

things right that are bad so you can ask the same question about any broadly applicable technology software

internet so many bad things and so many good things.

Welcome to GeekWire, I'm GeekWire co-founder Todd Bishop.

Coming up later, we will circle back with AI Leader Orinetsioni to learn about his newly launched nonprofit initiative to combat AI deepfakes.

But first, I got a chance this week to talk with a long time software developer for Apple platforms,

Ken Case, co-founder and CEO of Seattle-based Omni Group, which makes productivity

apps for Mac, iPhone, and iPad, and just released a new version of its Omni plan project management software for the newly launched Apple Vision Pro.

So you've been there throughout the years for decades now. You're an apple shop.

You couldn't really call yourself a Mac shop because you are more than a Mac shop, right?

But you're an Apple shop.

When you look at what some people would consider virtual reality and of course

Apple is calling it spatial computing and Microsoft would call it mixed reality

just as an example but you wouldn't necessarily think that a productivity app would be there on day one.

What went into your decision to develop for the Vision Pro?

Sure, yeah.

You know, there are some Apple platforms that we have skipped along the way because

they didn't feel like productivity platforms. A very obvious example would be the Apple TV, but you know another example might be CarPlay or the iPod when it came out.

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