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Marketplace Tech

Are we ready for ‘grief-tech’?

Marketplace Tech

American Public Media

Technology, News

4.61.2K Ratings

🗓️ 17 February 2025

⏱️ 4 minutes

🧾️ Download transcript

Summary

An industry is emerging that uses AI to build chatbots of people who’ve died. “Five years ago I would have said that most people would still find it kind of creepy. But then ChatGPT hit,” said Carl Orman, a Swedish researcher and author who has spent the past 10 years studying the ethics of the digital afterlife. “It’s not implausible that over the next decade or so, interacting with chatbots impersonating real humans becomes just as common as having a video call and that’s going to open up a new market for those chatbots.” The BBC’s Isabel Woodford looks at the business of grief-tech.

Transcript

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0:00.0

Never having to say goodbye for a price.

0:04.7

From American Public Media, this is Marketplace Tech and Stephanie Hughes.

0:17.4

There's an emerging industry that uses AI to build chatbots of people who've died.

0:23.2

Some who've lost loved ones are turning to the bots as an alternative to grief counseling.

0:27.7

This is part of what's known as the grief tech sector.

0:31.0

The BBC's Isabella Woodford has more.

0:33.6

Meet Lottie Hattie. Lottie lost both her parents within two months of each other.

0:38.3

So as a young journalist, Lottie wanted to write about it,

0:41.5

and in particular, to investigate this mysterious new genre of ghostbots.

0:46.2

My drive to try it was, I guess, in order to provide other people who might be using it with information.

0:52.7

She made a chatbot version for her dad and a visual talking avatar for her mum.

0:57.8

Hi darling, it's me, mum.

1:00.4

You knew me better in person.

1:02.6

That's Carrie, Lottie's mum.

1:04.5

But of course, it's not quite her.

1:07.5

That voice you just heard was created by one of the companies that can resurrect people

1:11.5

as bots using AI or artificial intelligence. The bot sort of blinks and moves slightly like she did.

1:19.0

That was quite alarming. Sort of the face moved in a juddery way, but it very much looked like

1:25.1

her and that was, that threw me off. Within the last five years, the idea of digital resurrections has gone from science fiction

1:32.2

to basically a reality.

1:34.6

Any of us from California to Beijing can sign up right now to create a digital chat version

1:40.5

of our loved one for as little as $10.

...

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