Arete Coach 1159 Susan Meier - "Rhythms of Marketing: Zigzagging from Art to Heart"

Arete Coach: The Art & Science of Executive Coaching

Arete Coach Podcast

Business, How To, Entrepreneurship, Education, Management

5 • 1.2K Ratings

🗓️ 8 January 2024

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is Arete Coach Podcast Episode 1159, with host Severin Sorensen bringing you a captivating episode titled "Rhythms of Marketing: Zigzagging from Art to Heart." In this episode, host Severin Sorensen delves into the world of branding with guest Susan Meier, an accomplished branding expert and executive coach. With her unique blend of artistic passion, education, corporate engagements, and world experience, Susan discusses the importance of aligning personal and corporate branding with core values and the art of storytelling in marketing. She shares insights from her diverse career, highlighting the significance of embracing a zigzag path and integrating creativity into professional branding strategies. This episode is a treasure for anyone interested in the intersection of art, personal growth, and strategic branding.

Susan Meier, founder and CEO of Susan Meier Studio, is an accomplished branding expert with an MBA from Harvard Business School. Her career spans over 25 years, including theater management in Singapore and consulting at Boston Consulting Group. Susan's unique approach to branding combines her passion for art and yoga with her extensive business acumen. She is renowned for her strategic insights and ability to empower women in their professional journeys, utilizing personal values and creativity to enhance personal and corporate branding narratives.

In the podcast, Susan Meier discusses her career journey, emphasizing the role of diverse experiences in shaping one's professional path. She highlights the importance of understanding customer insights in brand strategy, integrating personal values and passions into one's career, and the evolution of branding in the digital age. Additionally, Susan shares insights on empowering women in the workplace and the significance of creativity and storytelling in personal and professional branding. Her philosophy underlines the authenticity and uniqueness in career trajectories, demonstrating how varied experiences contribute to both personal growth and professional success.

In her insights, Susan Meier emphasizes the importance of aligning branding with personal and audience values. She asserts that significant insights in branding emerge from deep customer interactions and that personal storytelling is crucial in both branding and coaching. Through quotes like "Embrace the zigzag path" and "Your career decisions are deeply rooted in your core values," she highlights the essence of authenticity and personal expression in achieving professional success. Her views underscore the importance of a resonant and authentic personal story in creating successful brands.

The Arete Coach Podcast aims to uncover the art and science of executive coaching. Learn more about the podcast at aretecoach.io.

This Podcast interview was recorded on December 21, 2023.

Transcript

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0:00.0	This is the Artie Coach Podcast with Severin Sorrenton and his guest, Susan Meyer.
0:05.0	For over 25 years, she has advised Fortune 500 companies on how to define and position their brands.
0:11.0	She is a branding expert, career coach, and CEO of Susan Meyer Studio.
0:17.0	This interview is recorded on December 21st, 200323 via Zoom Video.
0:23.6	You are listening to Severin Sorrenton, executive coaching, curator of the R.T. Coach Podcast,
0:29.0	where we explore excellence in the art and science of executive coaching. I am speaking today with branding expert career coach and CEO Susan Meyer of Susan Meyer studio.
0:40.0	Susan uses her creator's mindset, analytical skills, and industry experience to help her clients craft brand strategies and career journeys.
0:49.0	As an alum of Harvard Business School and the Boston Consulting Group, she helps her clients drive profitable growth and maximize their impact on the world.
0:58.0	For over 25 years, she has advised Fortune 500 companies on how to define and position their brands.
1:05.5	Susan also has a passion for helping empower women to own their stories and allot their promise.
1:11.9	As a career coach, she helps her clients find the
1:14.6	throughline of their work history, write their story in a focused memorable
1:19.1	way, and design a vision and action plan for the next phase of their journey.
1:23.4	Susan has had a variety of life experiences that she uses in her coaching
1:28.1	practice today including her career with Boston Consulting Group, Theater Management in Singapore, traveling, and
1:36.0	she completed residency at the School of Visual Arts, Interior Design, Art Advising, and yoga teaching.
1:43.0	After discovering that advising companies on how to build beautiful and impactful brands
1:47.5	was a path that united her interests and talents,
1:50.4	Susan started her brand consultancy, Susan Meyer Studio in 2011.
1:55.0	Since then, Susan has worked with dozens of world's leading brands including
2:00.0	PepsiCo, Unilever, Samsung, Genantec, and Atna.
2:05.6	In addition to her branded consultancy, Susan sits on the board of the Harvard Business School
	...

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