meta_pixel
Tapesearch Logo
How I Built This with Guy Raz

Atari & Chuck E. Cheese's: Nolan Bushnell (2017)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 26 March 2018

⏱️ 51 minutes

🧾️ Download transcript

Summary

Before he turned 40, Nolan Bushnell founded two brands that permanently shaped the way Americans amuse themselves: the iconic video game system Atari, and the frenetic family restaurant Chuck E. Cheese's. PLUS in our postscript "How You Built That," an update on H2OPS, a non-alcoholic take on craft-brewed – a fragrant sparkling water made with hops. (Original broadcast date: February 27, 2017) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

Hey, everyone. Just a quick note about this episode.

0:30.0

It first ran about a year ago.

0:32.0

And it's actually a pretty tough story to squeeze into a single podcast because it's really two stories, two amazing stories.

0:41.0

And we didn't want to cut anything out, so we kind of didn't.

0:45.0

And we let it go a little longer than usual, which I think you will enjoy. So here it is.

0:51.0

We started out essentially designing this little game-looking thing out of wood and painting it so it looked like plastic, but it was really wood.

1:04.0

And our idea was to take it to the toy show in New York.

1:10.0

And you show this at the toy convention and where people like, this is amazing. This is going to change the world.

1:15.0

We sold zero.

1:22.0

Roman PR hits how I built this. A show about innovators, entrepreneurs, idealists, and stories behind the movements they built.

1:32.0

I'm Guy Ross and on today's show, Hanolan Bushnell took his love of arcade games and built an industry two industries, in fact, that shaped the childhoods of the world.

1:44.0

The childhoods of millions of Americans.

1:51.0

If you grew up in the US in the 1980s, then you were probably playing a little bit of this.

2:00.0

And then when your birthday rolled around, maybe you celebrated, you know, like this.

2:07.0

So these are two very iconic sounds.

2:15.0

Chuck E. Cheese, the pizza giant with the games that kept you distracted for hours, and an Atari video game, which could frankly distract you for a lot longer.

...

Transcript will be available on the free plan in -2564 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.