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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

We started out essentially designing this little game-looking thing out of wood and painting it so that it looked like plastic, but it was really wood.

And our idea was to take it to the toy show in New York.

And you show this at the toy convention and where people like, this is amazing, this is going to change the world.

We sold zero.

Brom and PR, it's how I built this.

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Ross and on today's show, Hanolan Bushnell took his love of arcade games and built an industry two industries, in fact,

that shaped the childhoods of millions of Americans.

If you grew up in the US in the 1980s, then you were probably playing a little bit of this.

And then when you're birthday rolled around, maybe you celebrated, you know, like this.

Okay, so these are two very iconic sounds.

Chuck E. Cheese, the pizza giant with the games that kept you distracted for hours, and an Atari video game, which could frankly distract you for a lot longer.

Days, perhaps.

But what's incredible is that both of these childhood experiences were created by the same person, by the same guy, by Nolan Bushnell.

He founded Atari just a few years out of college, and he started Chuck E. Cheese just a few years after that.

And for Nolan, it all began when he was a kid in Utah in the 1950s, and he learned a very simple lesson about business.

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