Ayesha Curry Unveils Sweet July Skin’s Newest Launch, Blending Jamaican Heritage with Culinary Influence
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 12 February 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
In this episode of Skin Anarchy, host Dr. Ekta sits down with Ayesha Curry, a multi-talented entrepreneur and visionary behind Sweet July Skin. Ayesha shares how her journey from experiencing persistent skincare struggles during pregnancy to discovering the power of her Caribbean heritage inspired her to create a line of clean, effective skincare products. Drawing on traditional remedies passed down from her Jamaican family, Ayesha developed formulations that blend Caribbean superfoods with modern, science-backed ingredients to address issues like under-eye puffiness, dryness, and early signs of aging.
Ayesha explains that unlike many celebrity brands that white-label products, she built Sweet July Skin from scratch to ensure every ingredient is thoughtfully chosen and fully transparent. Her passion for culinary arts influences her approach to skincare, treating each product formulation like a carefully crafted recipe that balances efficacy with tradition. From turmeric’s anti-inflammatory benefits to the vitamin C boost from soursop and the energizing touch of Blue Mountain Coffee Extract in her eye cream, every product is designed to nurture the skin and empower the user.
Beyond product innovation, Ayesha emphasizes the importance of self-care and genuine confidence. She believes that beauty should be rooted in authenticity and self-love rather than chasing unrealistic standards. With plans to expand her line while staying true to her cultural roots and community values, Sweet July Skin represents a new era of beauty that celebrates diversity and holistic wellness.
Tune in to hear Ayesha Curry’s inspiring story and discover how her approach is reshaping the beauty industry from within.
To learn more about Sweet July Skin, visit their website and social media. Don’t forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.
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Transcript
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| 0:00.0 | Hey guys, welcome back to Skin Anarchy. I have such an amazing guest with me today. I am such a fan of hers and the beautiful brand that she's created. And now she's expanding into the skincare realm. So many of you might have heard of her. She is a renowned restaurateur, a chef, a two-time New York Times Times bestselling author, an actress, a producer |
| 0:22.5 | and an entrepreneur featured in the prestigious Forbes 30 under 30 list. So without further ado, |
| 0:28.2 | and me ranting too much, I want to introduce you guys to Aisha Curry. Welcome, Aisha. It is such an |
| 0:33.3 | honor to host you. Thank you. Thank you for that intro. No, I mean, I'm just listing your accolades. |
| 0:38.9 | It's so phenomenal, all the amazing work you've done and really inspiring. So, you know, it's |
| 0:43.5 | it's truly an honor and I can't wait to dive in. I would love to learn about you and your inspiration |
| 0:49.1 | behind, you know, Sweet July. Like, where, where did it all start? If you could kind of walk us down |
| 0:54.5 | memory lane? Yeah, absolutely. So ironically, the Sweet July brand truly started with Sweet |
| 1:02.3 | July skin. It just so happened to take the longest to develop and launch. And within that |
| 1:09.2 | time frame of developing Sweet July skin, we launched |
| 1:13.1 | Sweet July the magazine, Sweet July, you know, the digital portal. And we now have Sweet July |
| 1:19.1 | books. And so we were able to launch all of these arms that really wrap around storytelling |
| 1:25.7 | and telling the small businesses stories, small community leaders, |
| 1:31.4 | people doing really incredible things that might not have had the platform to be able to speak |
| 1:36.8 | about it. We were able to be that platform for people. And so it's been a really special journey. |
| 1:41.9 | And now skin has been around and launched for a year now |
| 1:47.3 | going on a year and a half and it's honestly been such a passion project a project that was |
| 1:54.4 | developed out of sheer need from my end and then also from the desire to kind of fill this white space and pay homage to |
| 2:04.4 | my heritage and my culture. That's so beautiful. I love that. And I want to actually wrap that a little |
| 2:09.7 | bit because what were some of the skin concerns or just the needs that you noticed, you know, |
| 2:15.5 | when you were coming up with the concept and crafting |
| 2:18.1 | the line. So quite frankly, for me, I was going through a period where my skin was just |
... |
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