Balancing Creativity With Building A Business, And Author Nation With Joe Solari
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 13 January 2025
⏱️ 65 minutes
🧾️ Download transcript
Summary
How can you balance creativity with business in order to have a profitable, long-term author career? What were the successes and challenges of the Author Nation conference? Joe Solari shares his perspective.
In the intro, the money episode [Ink In Your Veins]; WISE for multi-currency banking; creative planning tips for 2025 [Self~Publishing Advice]; Surprising Trends Authors Can’t Ignore in 2025 [Novel Marketing Podcast]. Plus, an update on Death Valley, A Thriller, and reflections on seeing live theatre vs online & stream/subscription models.
This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.
This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn
Joe Solari helps authors build great businesses through books, courses, and podcasting, as well as strategy and operations consulting. He's also the managing director of Author Nation, the biggest conference for indie authors in the world.
You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.
Show Notes
* Maintaining sustainable balance between writing and marketing
* Creating an author business that fulfills you
* Utilizing your time effectively in 2025
* Navigating social media and business goals
* Learning to say no and focusing on what you really want
* Author Nation 2024 Highlights
* The logisitics of running an author conference
* Catering to different experience levels at an author conference
You can find Joe at JoeSolari.com and AuthorNation.live.
Transcript of Interview with Joe Solari
Joanna: Joe Solari helps authors build great businesses through books, courses, and podcasting, as well as strategy and operations consulting. He's also the managing director of Author Nation, the biggest conference for indie authors in the world. So welcome back to the show, Joe.
Joe: Thanks for having me on again. I really enjoy the time we get to spend together.
Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
| 0:08.0 | bringing you interviews, inspiration and information on writing craft and creative business. |
| 0:14.6 | You can find the episode show notes, your free author blueprint, and lots more at thecreativepen.com. And that's Pen with a |
| 0:23.7 | double N. And here's the show. Hello, creatives. I'm Joanna Penn. And this is episode number |
| 0:30.8 | 790 of the podcast, and it is Sunday the 12th of January 2025 as I record this. |
| 0:40.8 | In today's show, I talk to Joe Salari about how you can balance creativity with business |
| 0:44.1 | in order to have a profitable, long-term author career, |
| 0:48.3 | as well as the successes and challenges of the Author Nation Conference. |
| 0:53.0 | So that is coming up in the interview section. |
| 0:59.9 | In writing and publishing things, |
| 1:02.6 | Rachel Heron has just done her annual money episode on her podcast, Inc in Your Vains, |
| 1:09.0 | where she discusses how much money she made as an author last year |
| 1:12.5 | and where that money came from, as well as her wins and challenges about money, including |
| 1:18.0 | mindset and the fear of it all falling apart, which we can all relate to. She also talks about |
| 1:25.3 | pension or superannuation and financial planning if you run your own |
| 1:29.3 | business. Also multi-currency income and taxation challenges. This is something I understand in part, |
| 1:36.5 | as most of my income is in US dollars, many of my bills are in US dollars and obviously I'm in the |
| 1:41.8 | UK. So my taxation currency, my living money is in GbP. |
| 1:47.8 | Now several people have asked about this so just for informational purposes I mainly use |
| 1:53.0 | WISE WIAC multi-currency accounts so I have lots of different currency accounts and get put |
| 1:58.9 | into there but I also have PayPal but the PayPal fees are much, much higher. |
| 2:03.6 | So I have an affiliate link for Wise if you want to get, let's say, your different Amazon |
... |
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