Barefoot Wine: Bonnie Harvey and Michael Houlihan

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 16 September 2024

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that evoked the beach, and a consistent flavor and low price point that attracted shoppers who normally rejected wine as being too snooty. But winning over that audience took extreme patience, and years of pavement-pounding by Michael. In 2005—twenty years after launch—Barefoot had become ubiquitous, and was acquired by E & J Gallo, one of the biggest wine brands in the world.

This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Olivia Rockeman.

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Transcript

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0:00.0	Wundery Plus subscribers can listen to how I built this early and ad free right now.
0:05.0	Join Wundery Plus in the Wundery App or on Apple Podcasts.
0:10.0	You know that's the sound of another sale on your online Shopify store, but did you know Shopify powers selling in person too?
0:18.5	That's right, Shopify is the sound of selling everywhere.
0:22.8	Online, in store, on social media and beyond.
0:27.0	Shopify POS is your command center for your retail shop.
0:32.2	From accepting payments to managing inventory, Shopify has everything
0:36.0	you need to sell in person. Connect with customers, in line and online. Shopify helps you drive
0:42.0	store traffic with plug-and and play tools built for marketing campaigns,
0:45.8	from Tik-Tok to Instagram and beyond. Do retail right with Shopify.
0:51.4	Sign up for a £1 per month trial period at Shopify. Sign up for a 1 pound per month trial period at Shopify.
0:55.0	co-dot UK slash built all lowercase. Go to Shopify.
1:00.0	dot co-dot UK slash built to take your business to the next level today.
1:05.0	Shopify dot co-dot UK slash built.
1:09.0	How do I cope with waiting for results?
1:12.0	It's all I can think about. Is the cancer going to come back?
1:17.4	I can't sleep. How do I stop worrying? We know what goes through your head when you're living with cancer.
1:23.5	The questions, the anxieties.
1:25.5	We understand because we've been there too.
1:28.0	If you or someone you care about has been diagnosed with cancer,
1:31.5	Macmillan Cancer Support's online community can help from day one.
1:35.8	It's a free, safe online forum for people with cancer to connect anonymously.
	...

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