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How I Built This with Guy Raz

Barre3: Sadie Lincoln (2017)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 5 November 2018

⏱️ 49 minutes

🧾️ Download transcript

Summary

Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," we check back with Alexander Harik, who turned his mom's recipe for fragrant Middle Eastern za'atar spread into Zesty Z: The Za'atar Company. (Original broadcast date: September 11, 2017.) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New years is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

Hey, it's Guy here. You know, Sadie Lincoln still remembers the name of the very first person who signed up for a membership with Bar3 back in 2008,

0:36.0

which is pretty incredible because at the time she was also teaching 19 classes a week and cleaning the bathrooms at the studio.

0:45.0

Today, there are Bar3 studios in 33 states.

0:49.0

Sadie also joined us for our first ever How I Built This Summit last month, and she shared some helpful tips on how to build a great company culture right from the start.

0:59.0

If you want to check out a video of Sadie from the Summit, we just posted it at our How I Built This Facebook page. Go check it out.

1:06.0

Anyway, this episode with Sadie first ran about a year ago, and I hope you enjoy it.

1:12.0

One evening, we put the kids to bed. I'll never forget this. We're in the living room, and Chris came up to me, and he pulled a spreadsheet out of his pocket.

1:25.0

And he said, Sadie, I've been holding this in my pocket for a couple of weeks, and he opened it up.

1:33.0

And it was a spreadsheet, a model of how we could sell our home, all our possessions, and drop out and not work.

1:44.0

For a year.

1:45.0

For a year.

1:46.0

Wow.

1:47.0

And that was the spark to building what we built.

1:52.0

From NPR, it's How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

2:08.0

I'm Guy Ross, and on the show today, how Sadie Lincoln turned a room with mirrors and a ballet bar into a multi-million dollar company that's now one of the fastest growing fitness programs in the US.

2:26.0

So if you were to take a little bit of Pilates and some yoga, and then throw in some ballet into the mix, you'd get bar.

...

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