Barre3: Sadie Lincoln

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 11 September 2017

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," how a husband-and-wife team experimented with fruit, spices and vinegar and came up with a gourmet ketchup line called 'Chups. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	One evening, we put the kids to bed.
0:32.0	I'll never forget this. We're in the living room, and Chris came up to me, and he pulled a spreadsheet out of his pocket.
0:40.0	And he said, Sadie, I've been holding this in my pocket for a couple of weeks, and he opened it up.
0:48.0	And it was a spreadsheet, a model of how we could sell our home, all our possessions, and drop out and not work.
0:59.0	For a year.
1:00.0	For a year.
1:01.0	Wow.
1:02.0	And that was the spark to building what we built.
1:08.0	From NPR, it's how I built this.
1:18.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:24.0	I'm Guy Ross, and on the show today, how Sadie Lincoln turned a room with mirrors and a ballet bar into a multi-million dollar company
1:35.0	that's now one of the fastest growing fitness programs in the US.
1:42.0	So, if you were to take a little bit of Pilates and some yoga, and then throw in some ballet into the mix, you'd get bar.
1:52.0	It's actually been around since 1959, when a former ballerina named Ladi Burke invented the whole concept in London.
2:00.0	It didn't really begin to take off in the US until this past decade.
2:05.0	And today, there are more than 700 bar studios around the country, companies like Corp Fusion, Physique 57, and Pure Bar.
	...

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